Looking for the best SEO Company & Digital Marketing Agency in Toronto?

Just Google the terms “SEO Toronto” or “Toronto SEO” or “Internet Marketing Toronto” or “Canada SEO” and you will find Edkent Media right on top!

WE’RE RANKED #1 TOP DIGITAL MARKETING AGENCY IN CANADA!

Search engine optimization requires a specific set of skills that not everyone can master. Apart from the ability to understand Google’s search engine algorithm, you need to understand your clients, so as to build a customized SEO strategy well-suited for each of their needs, which could guarantee success.

While PPC advertising may drive more revenue and social media marketing may be more imperative for your image, Search Engine Optimization is the core or the foundation of your online presence. SEO is also a cost-effective digital marketing service that provides a significant and impressive return on investment.

The click-through rate of the number one organic position on Google is over 35 percent. This dramatically drops to 13 percent if you are in the second position. To put this in perspective, your competitor is going to get significantly more leads for ranking just one position higher. Imagine if you are not ranking on page 1 at all!

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There are several benefits to Search Engine Optimization. SEO’s primary goal is producing organic search engine traffic that turns into sales and leads, thus, enhancing the business. Two of its most valuable benefits are boosting brand reach and enhancing brand image. Though exact figures are not known, Google apparently handles more than 3 billion searches a day and a trillion searches a year. SEO brings prominent organic visibility to brands on Google and exposes a brand to a multitude of users who are looking for the products and services a company sells but might not know about the brand.

We are a top-rated, results-driven digital marketing company that utilizes its expertise in building solutions to increase a brand’s visibility and successfully engage its visitors. Our ultimate goal while offering SEO services is to build a platform that enables your brand’s long-term success.

Get +ROI with PPC & Toronto Digital Marketing Company Services

The general concept behind PPC is that it lets you reach your target audience quicker by specifying who will see your ads, either by entering specific keywords or demographic characteristics. You only pay when someone performs an action on your ad.

Now that we are talking about marketing on Google, how can we not bring up Google Ads (formerly Google Adwords)? Marketers who do not use Google paid search are missing out on a great tactical approach. Google Ads supposedly reached over a trillion search queries in the last few years. So, the fact is, if you are not yet using Ads, you are most certainly losing potential business.

Our Internet Marketing Toronto specialists are also Top PPC Experts

PPC campaigns are harder to manage than they may seem. We’ve seen numerous brands that suffer from poorly managed campaigns and that are essentially throwing their investment away. Does this sound familiar to what your business has previously experienced?

Google Ads may seem nerve-wracking before you actually start using it. But, once you start running PPC campaigns, you will realize how much traffic you missed out on before. What you need to tap the full potential of online advertising is a team that knows how to create exciting Ads and run succesful ad campaigns.

Work with a Results-Driven Toronto Internet Marketing Company for +ROI

Every business has a very different marketing mix. However, the paramount objective of marketing is to make sales and get a positive Return on Investment. And, Google Ads has huge potential to generate leads.

Every business owner seeks customers who take an interest in their product and services, either by making a purchase or at least by asking questions about the product. A quality lead means a web form submission or a call to your business. PPC helps companies to leap ahead a few stages in the sales process.

One of the most important reasons why Google Ads stands out from other advertising techniques is access to data that measures the impact of your marketing campaign. The level of tracking available in Ads is unbelievable.

Hire Our Expert Internet Marketing Agency to Produce Bottom-Line Results

Our PPC experts are experienced in not only building an effective campaign strategy but also ensuring that performance is optimized at all times during the campaign period. We ensure that the relevant metrics of conversion and click-through rates are constantly monitored and the marketing costs are always controlled.

A visually appealing website is not going to convert visitors into customers. That is why we pay attention to the design elements on the sites we create in order to maximize its lead generation capabilities. Our ability to align elements of design with the marketing goals of your company has benefited our clients greatly. We bring our expertise in crafting online forms and landing pages to help deliver impressive results to our clients.

In the digital world, your brand’s website is the face and identity of your company. Your website increases your credibility and makes a visual impression on your clients by highlighting your brand’s features and objectives.

We usually employ WordPress content management system for a majority of our projects to be able to quickly strike a perfect balance between performance and appearance in regard to your brand’s website. The common opinion is that WordPress sites by themselves are extremely SEO friendly, and can be further enhanced using proper plugins and execution.

We ensure that our websites are responsive on desktop and mobile. We optimize loading speed to guarantee that your website is running at its maximum capacity.

Our websites are designed specifically for your company based on competition analysis and for the engagement of customers.

Your online reputation investment will return vast profits from the new customers you will be attracting. Once you have developed an outstanding online reputation, your company will get to reap the benefits of pricing power. It’s time to make the online reputation of your company a priority.

The key aspect of email marketing is the concept of segmentation. When we develop an email marketing series, this is the first thing that we do in order to develop personal and customizable messages for your target audience.

It is essential to use an effective email marketing strategy to build brand awareness. Many businesses consider email marketing only useful for sales. However, one of the best marketing strategies for boosting sales and establishing the position of a brand is by building strong relationships with an email list of customers using email marketing.

If used strategically, email marketing can promote customer loyalty by creating direct contact with consumers, make the brand a reliable reference point for consumers as well as lessen email list unsubscribe rates. In short, email marketing happens to be an extremely powerful tool that encourages long-term interactions with a brand.

Email marketing is a highly effective channel for reinforcing brand awareness using tried and tested methods for creating trust and adding value to consumers’ lives. The best thing is that you can begin using these techniques in your email marketing strategy right away!

The desired action of the email marketing campaign also needs to be determined. Are you trying to convert the prospect into a client? Are you using it as a client nurturing tool? Or, are you looking to sell your products? Whatever the intention may be, Edkent Media has the expertise to help you reach your goals. And with the use of marketing automation, the process couldn’t be simpler to understand and use.

There is no guesswork in email marketing. We are able to track who opened your email, the links that were clicked and the recipients who went on to check your website as well as those who unsubscribed. This allows our A/B testing to have comparable data that can be learned from and improved upon.

When we begin or continue working on your social media presence, we analyze what your company’s target market is, learn about the best ways to boost interaction and where to find it. We build a community around your brand’s profiles in order to increase brand awareness and provider-customer intercommunication.

After a reasonable span of time, we will be able to scale your presence based on an evaluation of the social media networks that have been working well for the brand and the ones that aren’t. In this process, we may suggest other social sites or simply put our efforts into the platforms that are producing the desired results for your company.

Social media, without a doubt, is one of the most effective tools to market your brand and stand out from the crowd. If you do social media branding correctly, it assists you to connect with your target market in the best way. Social media marketing is an essential part of your comprehensive marketing efforts. As a social media marketing company, we consistently use the right methods to engage with the target audience on social media platforms. The goal is to enhance brand awareness. Social media has the power to help you create a strong network of loyal and interested fans.

Social media marketing requires a strategic approach to attract and engage the relevant customer base for your brand and also for ad campaigns you run on social networks like LinkedIn, Facebook, Instagram, and Twitter. Being an end-to-end digital marketing agency with a specialization in social media marketing, we are experts at creating social media strategies, executing social media campaigns and delivering impressive results to our clients across industries. We focus on targeted advertising that ensures your social media campaigns will be seen by customers who are interested in your product and/ or service — making the most of your investment.

Would you not like to be viewed as an authoritative source of information? The main purpose of content marketing is to distribute valuable content that will attract and retain a clearly-defined audience. The four main reasons that companies need content are risk mitigation, lead generation, lead nurturing and lead scoring.

Understanding customers’ mind helps to deliver a better product and engages them at all stages of the customer-buying journey. With the creation of a buyer persona, content can be catered to your ideal customer’s interest.

Brand awareness is not all about being a familiar name among your target audience but it is basically about how well your brand is known to the people who matter. Your prospective buyers need to understand and distinguish how your brand stands out from other competitors and the qualities that make your brand unique.

It is important for a brand to focus on its story. Your brand story will be the best choice of topic for the content to revolve around. This is the best way to enhance your brand awareness. Promote your brand – talk about where you started, how you succeeded, and what your company’s values are. Highlight these aspects in your campaign to portray your brand in the best light. This strategy can assist you to connect with your audience on a more personal level beyond just your products and services.

With our expertise in research and our knowledge of the latest trends, we are able to reach out to a wide audience with the most appealing and informative content. There are a variety of content types we provide including blog posts, eBooks, templates, whitepapers, reports, infographics, and videos.

We create content that we know will engage your target audience. We design content based on the audience’s proven interest in it, thus increasing the content sharing possibilities. Our team of experts is capable of building a content strategy that will deliver maximum impact and bring the best results for your brand.