October 2016

1. Naming the images Every image has default file name that the camera usually allocates (IMG XXX). But always ensure that it has been renamed keeping in mind the key word. It is important that the label contains the keyword since it gets identified by algorithm during the SEO. The search engine will crawl and find the images with this

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  Identify your audience -Know the mindset and the desired tone of communication to connect better with the audience. Understanding tastes, motives and current trends help to build a rapport with the audience instantly. Powerful messages- The headline can win the battle for content in no time. A powerful and well thought of headline can help draw traffic and makes

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    Online reputation is vital to maintaining a strong business presence. The digital medium ensures that there are a lot of avenues for the public to express a view and an opinion. Content on the website speaks volumes of a company’s reputation and the employees’ conduct and reviews online is also a parameter for people to judge a brand.

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Search Engines account for factors such keywords, links, and the overall structure of the site. However, through linking patterns, user engagement metrics these engines can also determine the role of a couple of other factors. Usability and user experience also play a role in the search engine ranking process. They provide an indirect view into the site’s popularity ad this

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There is an immense onus on businesses to focus their growth in the emerging markets for obvious reasons. There is untapped potential and the rate of growth which has been observed is tremendous compared to that in the developed markets. Close to 75% of the world’s population lives in these markets and these countries account for more than 80% of

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    Linkless mentions seem like a hard exercise to imagine but this route has been adopted by several site builders. Search engines have tried to rank sites irrespective of the links thereby reducing the influence of links. SEO Company Edkent Media has some few insights on different factors used to judge and rank site and the relevance.   Other factors

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A backlink audit is important to ensure that the website is running as desired. It helps you to determine if there is a threat of being penalized. This enables us to identify weak links. Following are some of the aspects provided by Edkent Media – Toronto SEO Company which need to be kept in mind while executing the backlink audit:

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Google has been ranking sites based on content, uniqueness, device friendliness and social sharing. Original content that is not on any other page receives a higher rank and its relevance to customers adds to the rank score.  Its ease of use and access on any device contributes to a better user experience and this is valued strongly by Google. Managing

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  Google+ Local pages are used for businesses that primarily serve customers in a local region. Typically on a Google+Local page details such as name, phone number and address are seen. In addition to this, business hours, location on the map and reviews of the business are seen too. Before the update, reviews were seen inside the box which had

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