July 2017

A good marketing strategy can take a business to new levels of success. Thanks to modern marketing techniques, often used in combination with traditional techniques, there are always new methods of seeking competitive advantage despite increasing saturation in numerous industries. What we know as marketing today is quite different from the past. The rapid development in this particular industry is

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Most businesses seek to solidify their fortunes by ensuring that they have a reliable set of clients that they can count on. When it comes to the B2B businesses, the ultimate goals are brand loyalty and customer satisfaction. Data reveals that the dreaded metric of customer churn seems to haunt most businesses. Sales processes have evolved over the years and there’s

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“If you’re the smartest person in the room, you’re in the wrong room.” We are in school for 14 years of our lives and then we decide, in order to grow, we must learn some more. This lands us anywhere from an additional year to what seems like an eternity in the higher education school system. During our post-secondary education,

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Advertising in the digital space has become important for all business owners and individuals to market their products and services. In order to reach an audience across a wide-ranged geographical area, it is important to have a professionally built website. But just having a website does not imply that its reach will increase instantly. In order to attract more online

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As a project manager, it’s important that you make sure that everyone is on the same page. This involves making sure everyone knows their deadlines, knowing the progression of every project and being able to adjust deadlines accordingly when new clients arrive. By using online project management, cloud storage systems and collaboration software, you can make sure work is done

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Setting up a new pay-per-click (PPC) campaign is fairly easy. It simply requires the time to determine the goals of your campaign, decide which search engine you want to advertise on, select keywords and set your bids. This is the stage where many people let the campaign run its course.

The difference between being a good writer and being able to persuade someone with your writing are two different avenues that many people don’t realize. Putting words to the page isn’t going to make a difference if there is no focus behind it. That’s why content writers are there to dig deeper and figure out what clients’ end goals are.

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You’ve noticed all the success that businesses have achieved by harnessing the power of social media, so why not get in on the action? In order to create an authoritative presence on social media, your business needs to grow its following.