August 2017

20
Aug

What is the Importance of Branding in Marketing?

No firm has an unlimited marketing budget, no matter how big it is. Your branding plans depend on your long-term growth in combination with the short-term results. Every business needs to be aware of the importance of branding in marketing. Branding requires vast sums of money, but once invested your business can yield tremendous benefits. This article is targeted towards
Read more
18
Aug

Why is Goal Setting Important in Business?

Running a small business is tough. As the owner, you have to wear several hats to be successful. You make decisions about marketing, budget, products, customer service, and everything else that may come up on a daily basis. Unfortunately, many small businesses just don’t make it. Why? One of the most common reasons that we have seen that causes small
Read more
17
Aug

Keeping Customers on Social Media Using Incentives

Building a strong social media presence is one of the most important aspects of implementing a digital marketing strategy. Your social media accounts are your public presence, communications channels, and marketing tools all wrapped into one. So, how do you keep people on your pages once you get them there? Since it is hard enough just to get customers on
Read more
14
Aug

Dealing with Negative Experience in the Tourism Market

Developing a successful tourism marketing strategy can be tricky. You have to attract new guests, thrill the current guests, and leave an impression on previous guests. A successful tourism marketing strategy provides positive memories to your customers. Unfortunately, an oversight within a tourism marketing strategy is dealing with negative customers and reviews. If no plan is in place, the impact
Read more
13
Aug

Does Traditional Media Still Work?

Understanding your place in a market is the first step to running a successful business. When you know where you belong on the shelves, which customers you are trying to attract, and what your competitor has to offer, you can then assess your business model and adjust accordingly. A good rule in the world in business is about adaptation. Those
Read more
12
Aug

What are Paid, Owned and Earned Media?

Consumers stumble across your brand due to your clever campaigns, your business and branding itself, or word-of-mouth. No matter the way a new lead comes across your business, each one is as equally important as the others. Three types of media funnel possible consumers towards their purchasing decision: Paid Media Paid media is purchased advertising space that reaches a target
Read more
11
Aug

How SEO and SEM Can Help Grow Your Company

In the digital age, we are bombarded with technological trends, from designing your first company web page to upholding a social reputation. We have come a long way from traditional business. It is almost as if everything we do in the material world, we have to duplicate in some way on the web. Without an online marketing plan, your business
Read more
10
Aug

Top 4 Benefits of Using a Boutique Agency vs. Marketing Firm

Bigger isn’t always better. When you think about marketing for your company, the first thing that comes to mind is your budget. A common belief is that the more you spend on a marketing campaign the bigger the outcome. Thankfully this is not always the case. In fact, being smart about your active campaigns is a better way to generate
Read more
9
Aug

What is Integrated Marketing and How to Use it to Maximize Traffic

Integrated marketing refers to the revolutionary approach to marketing that combines the aspects of digital marketing and traditional physical advertising. Emphasis on consistent communication is crucial to target your consumer demographic. The question of why integrated marketing communications are important has a lot to do with connecting with the clientele on a personal level. While technology is increasingly changing the
Read more
8
Aug

Identifying Backlinks and Their Significance in Growth

What are backlinks? To the less savvy online marketer, backlinks are URL links embedded in a website leading to another related site dealing in similar products or services. This technique uses search engine optimization tools in online marketing circles. Why are backlinks important in online marketing? For starters, backlinks don't just reference websites. Rather they help build authority and become
Read more