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Monthly Archives

January 2018

google algorithm fade ss

Google Algorithm Update: What Happened Last Week (September 26-28, 2017)

By Kenny TripuraSEO

Last week, Google updated its search results causing a fluctuation in and shuffling of search results. According to the SEMrush sensor, tremors peaked at 8.7 out of 10 on the…

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January 30, 2018
social media engagement metrics

Social Media Engagement Metrics: Reach vs. Impression

By Edkent MediaSocial Media

Although social media has been exploding as a whole throughout the 2000s, social media marketing specifically has picked up steam over the last few years. Whether it is Facebook, Twitter, Pinterest, LinkedIn,…

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January 27, 2018
below the line marketing

Remembering your Budget: Below-the-Line Marketing

By Edkent MediaMarketing
Marketing in 2017 can be a difficult task for small businesses. It is evident that society turns to technology as its primary source of information and many companies have already...
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January 24, 2018
marketing man person communication

How to Reach the Right Audience with Branded or Sponsored Content

By Kenny TripuraContent Marketing

Marketers and online users tire from the conventional promotional methods available online.  Things are also not looking good on the social media front as well, especially at Facebook which has…

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January 14, 2018
mobile marketing

The Pros and Cons of Mobile Marketing

By Edkent MediaDigital Marketing

The adoption rate of mobile devices has drastically increased as it exceeded 80% in 2016. Also, conversion optimization for mobile devices holds more sway as they offer 64% more conversions…

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January 8, 2018
utilizing digital marketing

Utilizing the Right Digital Marketing Tools to Benefit your Company

By Kenny TripuraContent Marketing, Digital Marketing, SEO, Social Media

When thinking about traditional marketing types, thoughts of billboards, ads in newspapers and magazines, commercials, and phone calls come to mind. However, the rise of tech and various forms of…

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January 3, 2018
pexels photo

What is the Difference Between Content Marketing and Content Advertising?

By Kenny TripuraContent Marketing

The internet is truly a global marketplace now, and with the advent of social media, businesses can easily reach out to customers and sell their products and services. In 1996,…

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January 2, 2018

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