January 2018

30
Jan

Google Algorithm Update: What Happened Last Week (September 26-28, 2017)

Last week, Google updated its search results causing a fluctuation in and shuffling of search results. According to the SEMrush sensor, tremors peaked at 8.7 out of 10 on the volatility scale. Even today, the tremors are still above the normal range at 5.3. A continuous WebmasterWorld thread had a surge in greivances from both SEOs and webmasters. Complaints surrounded automated

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27
Jan

Social Media Engagement Metrics: Reach vs. Impression

Although social media has been exploding as a whole throughout the 2000s, social media marketing specifically has picked up steam over the last few years. Whether it is Facebook, Twitter, Pinterest, LinkedIn, or any other network, most people expect a reputable business to have a presence somewhere online. But that is not enough. While some businesses think that just having
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24
Jan

Remembering your Budget: Below-the-Line Marketing

Marketing in 2017 can be a difficult task for small businesses. It is evident that society turns to technology as its primary source of information and many companies have already begun to utilize the mass media methods of communication. This space, however, is limited and expensive, making it hard for small businesses to compete with the large companies. The spaces

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19
Jan

Growing from Traditional Marketing to Digital Marketing

The world is constantly improving, growing, and adjusting to our every need and desire. Whether we are business owners or merely consumers, there is a drastic difference in the way we buy and sell products and services. There is a market for everything, and the existing markets have multiplied in growth, making it harder and hard for business to grab
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14
Jan

How to Reach the Right Audience with Branded or Sponsored Content

Marketers and online users tire from the conventional promotional methods available online.  Things are also not looking good on the social media front as well, especially at Facebook which has inhibited organic reach for business pages drastically. Using conventional paid media such as banner ads is also becoming less effective as consumers simply ignore them. There has been growing interest
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3
Jan

Utilizing the Right Digital Marketing Tools to Benefit your Company

When thinking about traditional marketing types, thoughts of billboards, ads in newspapers and magazines, commercials, and phone calls come to mind. However, the rise of tech and various forms of digital media have transformed the way that we look at marketing. Now, the main types of marketing are the different forms of digital marketing. If you want your business to
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2
Jan

What is the Difference Between Content Marketing and Content Advertising?

The internet is truly a global marketplace now, and with the advent of social media, businesses can easily reach out to customers and sell their products and services. In 1996, Bill Gates, founder of Microsoft wrote an essay entitled Content is King. In this essay, Bill Gates stressed that with the internet, everyone has equal opportunity to publish their content
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