To measure the effectiveness of marketing has always been a challenge for many organizations. According to Unica’s 2011 State of Marketing report, nearly 57% marketing analysts identified “Measurement, analysis and learning” as the central IT bottleneck. All too often, professionals consider marketing analytics and web analytics as the same thing. However, you should take note that there are major differences
We all know that the finest websites are ones that are designed not only for search engines but also for the user. For that reason, the beauty of the website design and website function should both be considered when designing a website. Want to see if your beautiful website design is stopping your pages from scoring high in the search
Quality and effective marketing are vital for the success of any organization. As a business owner, you need to make a strategic decision and chose a direction for your company about its services and products. At this point, you need to conduct strong market research for to aid in a successful marketing strategy. Doing market research is essential to the
What is Rebranding? Rebranding is gaining greater popularity each day as it involves shedding a previously failed or negative image. It helps unsuccessful brands get another chance. The rebranding also helps brands that face a lot of competitive pressure to give themselves a fresh start in a sense. Rebranding, in short, is the change of a brand’s identity. It is
When people ask you about good website design, do you actually know what they mean? Do you know what to look for in order to make your website perform better and stand out? Do you think that a website design evaluation is based on the look of the website? Or, do you know how to evaluate your company’s website?
What do you think of when you hear the words Nike, Redbull, Tim Hortons, West Jet and others alike? These words often provoke a particular set of emotions we have towards that company. Emotions are going to differ from person to person. But that depends on who your target market is and how you want to identify with them. All