March 2019

Visitors to an eCommerce website or store are potential customers, but most of them don’t buy anything. The industry’s average conversion rate hovers between one and three percent. Conversion rate optimization aims to narrow the gap by making a store better at convincing visitors to become buyers. CRO is a continual process, shaping the shopping experience through small evidence-based changes.

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Clutch Names Edkent Media a Top Agency in Canada! Edkent Media is excited to announce that we have been identified by leading B2B ratings and reviews platform, Clutch.co as one of the top fifteen advertising agencies in Canada. In order to have been selected for this 2019 award, we had to be a top performer on Clutch. Our agency was

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Podcasts probably aren’t very high up your list when you’re thinking about marketing for your brand. Although that is understandable, the fact of the matter is that you should be giving podcasts some very serious thought. Right now podcasts are undergoing a resurgence of sorts, and their popularity is higher than it has ever been in the past. On top

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