Pay-per-click (PPC) is an advertising model where an advertiser pays a publisher each time a user clicks one of their online ads. It is commonly used in digital marketing because...
Read More
With the new year coming in and new websites being launched, it is time to invest in search engine optimization (SEO). SEO helps websites rank high in search engine result...
Read More
Let’s set the scene. Someone refers a potential client to you. The person is a warm lead, perhaps even a hot lead. Before reaching out to you, they do what...
Read More
