This is the stage where many people let the campaign run its course.
But in order for a PPC campaign to be successful, it needs to be managed, which requires a specialized knowledge and skillset.
If you want to increase your return on investment and get better results from your campaigns, it’s important to follow these fundamental steps for AdWords campaigns.
On Adwords, you are able to segment your ads into groups. This process is helpful with campaign management.
To properly organize a campaign, it’s a good idea to create an ad group for each type of product or service you are advertising. With that, you are able to control your campaigns and see which ones are producing better results. This allows you the opportunity to modify the underperforming campaigns in order to increase their likelihood of conversion.
When setting up an AdWords campaign, selecting your keywords is required. But, people either forget or don’t know about adding in negative keywords to their campaigns as well.
A negative keyword is a word that is elated to your keyword, but you don’t want your ad to show up when a user types it into Google. For example, if you have a campaign set up around the keyword “black car”, your ad could also appear for a search containing the words “white car”. In this case, you would need to negative the word “white” so that your ad won’t show up for that search anymore.
The reason this is done is so you will get more specific clicks from target users that want to know about your product or service.
When focusing on lead generation, interactions are more important that impressions. When your ad copy is direct and targeted to your anticipate searcher, the more clicks it will receive.
A good starting point is to put your more relevant search term in your main ad copy and highlight your services and/or products underneath.
4. Landing Pages
When users click on your ad, they need to be directed somewhere. Ads that are directed to homepages typically don’t produce results in comparison to customized landing pages.
It is essential that after clicking the user is directed to a highly relevant landing page. If you are advertising a product or promotion, it’s important that the landing page, the user is directed to, was built to convert the user into a lead.
If there isn’t a relevant landing page, users are less likely to fill in a form or call your company. This results in a missed opportunity and a waste of your money.
Are your AdWords campaigns performing as you want them to? Edkent Media is here to help. Get in touch with our specialists and start getting more leads today.
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