Digital marketing

There are an abundance of online marketing strategies that are available nowadays. You may hear many suggestions about which ones are most appropriate, but the most important thing is figuring out which marketing tactics will efficiently and effectively advance your business. Below are five strategies that can take your business to the next level.  

1. Social Media Marketing

Many businesses think that posting boring promotions and updates to their followers on all of their channels is an adequate digital marketing strategy. It is not. On the contrary, those actions are more likely to turn off your followers. 

A social media marketing strategy should list all of the things you plan to do and what results you’re aiming for on social media. Your social media actions should be guided by your strategy. You will be able to tell whether you’re succeeding or failing by checking your strategy. Every action should serve an objective.

The best thing to do is focus on only one social media network. Developing a following takes a lot of time and effort. When you invest your energy in too many social media platforms, it’s not likely to produce positive results. 

Deciding which social platform to choose is easier than you think. You need to figure out where your target audience spends most of their time. You also need to understand why they choose to spend their time there and how you can serve them on that platform. 

2. Email Marketing

Email marketing is a marketing digital strategy that involves sending emails to potential customers and current clients. It is one of the best tools for generating leads. When you encourage people to sign up for your email marketing list, you can generate more leads. You can also ask your subscribers to forward your emails to their friends, family members and acquaintances. 

With email marketing, you can increase your conversion rates and sales. You can boost your sales by making sure that the right email campaigns get to the right people. You can do this through email marketing segmentation. 

Email marketing segmentation refers to nurturing each of the subscribers on your list by sending them suitable emails at appropriate times. If you are too aggressive with subscribers that are just browsing and don’t need your services immediately, you might be viewed as a spammer. However, if a contact needs your services promptly, then you can send them targeted content that would meet their needs. 

Integrating social media into your emails is also an effective use of email marketing. Your emails can include social media share icons, shareable content and promotions where you can give a referral reward to the subscriber who shared your content.

3. Video Marketing

Video marketing is a popular digital strategy that is not going away anytime soon. Research shows that 87% of online marketers use some sort of video content. Most of the video content comes from YouTube. YouTube is the third largest search engine. It is another place where people look for answers to their problems.  

Businesses typically use videos that are personalized and address the needs of their viewers. Successful video marketing can mean including video testimonials or tours of your business.  That being said, where you decide to post your videos won’t matter without engaging content. 

The main appeal of video marketing is good storytelling. When you are able to tell a good story that highlights your business and shows how you can solve the issues of your customers, then you’re more likely to generate leads and conversions.


4. Podcasting

You can market your business by making your own podcast or by getting interviewed on someone else’s podcast. While creating a podcast can be an excellent way to build your brand and your audience, it could take a while for traction to come. Many businesses may not have the equipment or enough connections in the industry to make their podcast popular.

On the other hand, getting interviewed for a podcast does not require as much work. Podcasters are always searching for new and interesting people to interview. You do not need to be a celebrity to be interviewed. 

You can find podcasters that would be interested in interviewing you by looking through your favourite podcasts for interviews of others in your industry. Once you sift through your prospects, you can pitch to hosts and tell them why they should interview you and what you can offer their audience.       

5. Influencer Marketing

Another marketing technique that you can use to boost your business is influencer marketing. Hiring influencers can be a cost-effective way of starting a digital marketing campaign. If you think that hiring influencers to promote your brand, product or service means only hiring celebrities, then you are mistaken.

Being an influencer does not always mean that the person is a celebrity. An influential person on social media is a person that has a substantial amount of followers and a notable track record of promoting products. 

You need to do a little research to identify who are the top influencers in your industry. Once you have identified these influencers, you can reach out to them on social media. You need to ask them if they would be open to promoting your brand. Although some influencers may be fine with promoting your brand in exchange for free products, most of the influencers are going to ask for a fee. 

When you use an influencer, you have to make sure you keep track of your results to ensure you are getting an ROI. You might be surprised to see that even those with not as many followers can have just as much influence as those with five or ten times the amount of followers.