A backlink audit is important to ensure that the website is running as desired. It helps you to determine if there is a threat of being penalized. This enables us to identify weak links. Following are some of the aspects provided by Edkent Media – Toronto SEO Company which need to be kept in mind while executing the backlink audit:
Quality of referring sources
The quality of the referring domains is of utmost importance (most people pay attention to link quality only) .Google also seeks the domains which are connected or deal with the same line of business. A domain referring to a business with no obvious connection will yield unsatisfactory results.
Relevance of location
The links need to be related to a website either in the same region or in the vicinity of business to show legitimacy and relevance
Unnatural links- Google quality guidelines
Unnatural links violates the quality guidelines of Google. Links that are merely created for website gains are deemed unnatural by Google.
In the past Google has penalized some blog networks that have backlinks originating from them. There is an impending threat of landing in trouble if such suspect blog networks have been linked. Websites with poor quality content and content resembling spam need to be stayed away from. Meaningless content found on directories do not help the site visitor and will result in a decline in the ranking solely due to its poor end value. The main purpose of article directories is to show an unlimited number of results. These sites are of no value to the visitor and due to this poor quality, Google demerits them. Linking sites with lack of originality will also be devalued. Backlinks linked to such content will negatively impact the ranking.
Natural links built over a period of time are ranked higher. It is harder to manipulate the search to get the ranking. Hence backlinks are significant in a search engine’s algorithm. Over the last year, the criteria to assess the inbound links have become harder, owing to unethical practices being used by several people. These faulty pages are called link farms, and could ultimately lead to a site being banned.
Reciprocal linking is another technique being used by many users. In the previous Google update, reciprocal links were targeted by the filter. Reciprocal link exchanges had to be employed in order to boost their site’s rankings with the sheer number of inbound links. In a link exchange, a link is placed on a website that points to another website and vice versa. Some of the inbound links are usually unaccounted for since it wasn’t relevant and thereby lowering the rank.
The reciprocal links need to be dealt with great care. The Google patent works with the popularity of the sites being linked and also assesses if it is trustworthy. Bad companies will definitely land you in trouble and it is wiser to be seen or connected to clean websites. This can be handled by ensuring a strict quality check on the kind of sites we are being linked to. By choosing relevant sites we can steer clear of questionable SEO techniques and can surely ensure a hassle free presence.
Some of these practices may seem like a challenge. Dealing with an expert helps you stay on top of the game in the digital space.
If you aren’t convinced with your website’s SEO ranking, then reach out to Edkent Media, a Toronto SEO company with over 5 years of experience in the successful implementation of SEO and SEM solutions.