Kenny Tripura

21
Feb

5 Web Design Errors that Damage SEO

We all know that the finest websites are ones that are designed not only for search engines but also for the user. For that reason, the beauty of the website design and website function should both be considered when designing a website. Want to see if your beautiful website design is stopping your pages from scoring high in the search

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30
Jan

Google Algorithm Update: What Happened Last Week (September 26-28, 2017)

Last week, Google updated its search results causing a fluctuation in and shuffling of search results. According to the SEMrush sensor, tremors peaked at 8.7 out of 10 on the volatility scale. Even today, the tremors are still above the normal range at 5.3. A continuous WebmasterWorld thread had a surge in greivances from both SEOs and webmasters. Complaints surrounded automated

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14
Jan

How to Reach the Right Audience with Branded or Sponsored Content

Marketers and online users tire from the conventional promotional methods available online.  Things are also not looking good on the social media front as well, especially at Facebook which has inhibited organic reach for business pages drastically. Using conventional paid media such as banner ads is also becoming less effective as consumers simply ignore them. There has been growing interest
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3
Jan

Utilizing the Right Digital Marketing Tools to Benefit your Company

When thinking about traditional marketing types, thoughts of billboards, ads in newspapers and magazines, commercials, and phone calls come to mind. However, the rise of tech and various forms of digital media have transformed the way that we look at marketing. Now, the main types of marketing are the different forms of digital marketing. If you want your business to
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2
Jan

What is the Difference Between Content Marketing and Content Advertising?

The internet is truly a global marketplace now, and with the advent of social media, businesses can easily reach out to customers and sell their products and services. In 1996, Bill Gates, founder of Microsoft wrote an essay entitled Content is King. In this essay, Bill Gates stressed that with the internet, everyone has equal opportunity to publish their content
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12
Aug

What are Paid, Owned and Earned Media?

Consumers stumble across your brand due to your clever campaigns, your business and branding itself, or word-of-mouth. No matter the way a new lead comes across your business, each one is as equally important as the others. Three types of media funnel possible consumers towards their purchasing decision: Paid Media Paid media is purchased advertising space that reaches a target
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11
Aug

How SEO and SEM Can Help Grow Your Company

In the digital age, we are bombarded with technological trends, from designing your first company web page to upholding a social reputation. We have come a long way from traditional business. It is almost as if everything we do in the material world, we have to duplicate in some way on the web. Without an online marketing plan, your business
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13
Jul

5 Benefits of Using SEO and PPC Simultaneously

A good marketing strategy can take a business to new levels of success. Thanks to modern marketing techniques, often used in combination with traditional techniques, there are always new methods of seeking competitive advantage despite increasing saturation in numerous industries. What we know as marketing today is quite different from the past. The rapid development in this particular industry is

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7
Jul

Domain Age: The SEO Ranking Catalyst

Advertising in the digital space has become important for all business owners and individuals to market their products and services. In order to reach an audience across a wide-ranged geographical area, it is important to have a professionally built website. But just having a website does not imply that its reach will increase instantly. In order to attract more online

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6
Jul

The Importance of the Project Manager in a Digital Marketing Setting

As a project manager, it’s important that you make sure that everyone is on the same page. This involves making sure everyone knows their deadlines, knowing the progression of every project and being able to adjust deadlines accordingly when new clients arrive. By using online project management, cloud storage systems and collaboration software, you can make sure work is done

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