Branding is an essential part of a business. It serves as a communication tool between a company and its customers. To reap the benefits of entering your business into untapped…
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Often, using a Facebook group is an underrated marketing strategy when it comes to producing leads and engagement. Many marketers have used Facebook groups to amplify referral traffic but this…
Google states that social media is not a direct factor when it comes to search engine optimization (SEO) rankings. Although Google may say that, there is evidence that suggests social…
Lately, there has been an ongoing debate about whether or not Google reviews make a difference in Google’s map ranking. While some marketing experts believe that reviews do influence map…
Search engine optimization (SEO) is an integral part of the business to ensure greater visibility and searchability across the globe. However, businesses targeting the local market aim to dig deeper…
Over the years, marketing always had to adjust to the advancements in technology. Post invention of the phone and the popularity of television, we had a significant change in marketing…
A chatbot is a computer program that automates a conversation with a person. Chatbot marketing is about using bots to interact with prospects and customers, on your website or app,…
Decoding Influencer Marketing: Influencer marketing is an effective method for brands to communicate and connect with their target audience. Since social media has become deeply integrated into people’s lives, influencer…
Before you can be successful with any business endeavour, you need to do a complete target market analysis to determine your ideal customer. Creating a target market profile is often...
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Internet marketing has become more and more popular nowadays among businesses around the world. After discovering the wide range benefits of internet marketing in promoting products and services online, it…
