The only way you can truly know what is going to work best with your audience when it comes marketing strategies is through A/B testing. If implemented well, A/B testing...
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In the past, when keyword stuffing (including keywords multiple times in a web page’s tags, content and backlink text) led to page one ranking, many people believed that it was...
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Over the years, technology has made advancements that have enabled people from all over the world to connect with each other. Brand promotion has shifted and changed according to the...
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Pay-per-click (PPC) is an advertising model where an advertiser pays a publisher each time a user clicks one of their online ads. It is commonly used in digital marketing because...
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With the new year coming in and new websites being launched, it is time to invest in search engine optimization (SEO). SEO helps websites rank high in search engine result...
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Let’s set the scene. Someone refers a potential client to you. The person is a warm lead, perhaps even a hot lead. Before reaching out to you, they do what...
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There’s a new algorithm in town. BERT, which stands for Bidirectional Encoder Representations from Transformers, is a recent algorithm used by Google to decipher the context of words in the...
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Rebranding is a process that most businesses have gone through. It can be long and difficult. You may believe that rebranding means overhauling all of your efforts and achievements so...
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There are an abundance of online marketing strategies that are available nowadays. You may hear many suggestions about which ones are most appropriate, but the most important thing is figuring...
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Website migration is when a website undergoes significant changes in areas that can greatly impact search engine visibility. Usually the changes are related to the site’s structure, location, design, UX...
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