In the past, when keyword stuffing (including keywords multiple times in a web page’s tags, content and backlink text) led to page one ranking, many people believed that it was...
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The only way you can truly know what is going to work best with your audience when it comes marketing strategies is through A/B testing. If implemented well, A/B testing...
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Decoding Influencer Marketing: Influencer marketing is an effective method for brands to communicate and connect with their target audience. Since social media has become deeply integrated into people’s lives, influencer…
A chatbot is a computer program that automates a conversation with a person. Chatbot marketing is about using bots to interact with prospects and customers, on your website or app,…
Over the years, marketing always had to adjust to the advancements in technology. Post invention of the phone and the popularity of television, we had a significant change in marketing…
Search engine optimization (SEO) is an integral part of the business to ensure greater visibility and searchability across the globe. However, businesses targeting the local market aim to dig deeper…
Lately, there has been an ongoing debate about whether or not Google reviews make a difference in Google’s map ranking. While some marketing experts believe that reviews do influence map…
Google states that social media is not a direct factor when it comes to search engine optimization (SEO) rankings. Although Google may say that, there is evidence that suggests social…
Often, using a Facebook group is an underrated marketing strategy when it comes to producing leads and engagement. Many marketers have used Facebook groups to amplify referral traffic but this…
Branding is an essential part of a business. It serves as a communication tool between a company and its customers. To reap the benefits of entering your business into untapped…
