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social media engagement metrics

Social Media Engagement Metrics: Reach vs. Impression

By Edkent MediaSocial Media

Although social media has been exploding as a whole throughout the 2000s, social media marketing specifically has picked up steam over the last few years. Whether it is Facebook, Twitter, Pinterest, LinkedIn,…

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January 27, 2018
below the line marketing

Remembering your Budget: Below-the-Line Marketing

By Edkent MediaMarketing
Marketing in 2017 can be a difficult task for small businesses. It is evident that society turns to technology as its primary source of information and many companies have already...
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January 24, 2018
marketing man person communication

How to Reach the Right Audience with Branded or Sponsored Content

By Edkent MediaContent Marketing

Marketers and online users tire from the conventional promotional methods available online.  Things are also not looking good on the social media front as well, especially at Facebook which has…

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January 14, 2018
mobile marketing

The Pros and Cons of Mobile Marketing

By Edkent MediaDigital Marketing

The adoption rate of mobile devices has drastically increased as it exceeded 80% in 2016. Also, conversion optimization for mobile devices holds more sway as they offer 64% more conversions…

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January 8, 2018
utilizing digital marketing

Utilizing the Right Digital Marketing Tools to Benefit your Company

By Edkent MediaContent Marketing, Digital Marketing, SEO, Social Media

When thinking about traditional marketing types, thoughts of billboards, ads in newspapers and magazines, commercials, and phone calls come to mind. However, the rise of tech and various forms of…

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January 3, 2018
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What is the Difference Between Content Marketing and Content Advertising?

By Edkent MediaContent Marketing

The internet is truly a global marketplace now, and with the advent of social media, businesses can easily reach out to customers and sell their products and services. In 1996,…

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January 2, 2018
why goal setting in business is important

Why is Goal Setting Important in Business?

By Edkent MediaBusiness

Running a small business is tough. As the owner, you have to wear several hats to be successful. You make decisions about marketing, budget, products, customer service, and everything else that…

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August 18, 2017
negative experience tourism

Dealing with Negative Experience in the Tourism Market

By Edkent MediaMarketing

Developing a successful tourism marketing strategy can be tricky. You have to attract new guests, thrill the current guests, and leave an impression on previous guests. A successful tourism marketing…

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August 14, 2017
traditional media newspaper

Does Traditional Media Still Work?

By Edkent MediaMarketing, Social Media

Understanding your place in a market is the first step to running a successful business. When you know where you belong on the shelves, which customers you are trying to…

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August 13, 2017
paid owned earned paint

What are Paid, Owned and Earned Media?

By Edkent MediaMarketing, Social Media

Consumers stumble across your brand due to your clever campaigns, your business and branding itself, or word-of-mouth. No matter the way a new lead comes across your business, each one is…

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August 12, 2017
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