The internet is truly a global marketplace now, and with the advent of social media, businesses can easily reach out to customers and sell their products and services. In 1996,…
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Running a small business is tough. As the owner, you have to wear several hats to be successful. You make decisions about marketing, budget, products, customer service, and everything else that…
Building a strong social media presence is one of the most important aspects of implementing a digital marketing strategy. Your social media accounts are your public presence, communications channels, and…
Developing a successful tourism marketing strategy can be tricky. You have to attract new guests, thrill the current guests, and leave an impression on previous guests. A successful tourism marketing…
Understanding your place in a market is the first step to running a successful business. When you know where you belong on the shelves, which customers you are trying to…
Consumers stumble across your brand due to your clever campaigns, your business and branding itself, or word-of-mouth. No matter the way a new lead comes across your business, each one is…
In the digital age, we are bombarded with technological trends, from designing your first company web page to upholding a social reputation. We have come a long way from traditional…
Integrated marketing refers to the revolutionary approach to marketing that combines the aspects of digital marketing and traditional physical advertising. Emphasis on consistent communication is crucial to target your consumer…
What are backlinks? To the less savvy online marketer, backlinks are URL links embedded in a website leading to another related site dealing in similar products or services. This technique…
The business landscape today demands an investment in an online presence if a company is to stay competitive in its operations. With increasingly more people gaining access to the internet,…
