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What is the Difference Between Content Marketing and Content Advertising?

By Kenny TripuraContent Marketing

The internet is truly a global marketplace now, and with the advent of social media, businesses can easily reach out to customers and sell their products and services. In 1996,…

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January 2, 2018
why goal setting in business is important

Why is Goal Setting Important in Business?

By Edkent MediaBusiness

Running a small business is tough. As the owner, you have to wear several hats to be successful. You make decisions about marketing, budget, products, customer service, and everything else that…

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August 18, 2017
social media incentives

Keeping Customers on Social Media Using Incentives

By Edkent MediaSocial Media

Building a strong social media presence is one of the most important aspects of implementing a digital marketing strategy. Your social media accounts are your public presence, communications channels, and…

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August 17, 2017
negative experience tourism

Dealing with Negative Experience in the Tourism Market

By Edkent MediaMarketing

Developing a successful tourism marketing strategy can be tricky. You have to attract new guests, thrill the current guests, and leave an impression on previous guests. A successful tourism marketing…

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August 14, 2017
traditional media newspaper

Does Traditional Media Still Work?

By Edkent MediaMarketing, Social Media

Understanding your place in a market is the first step to running a successful business. When you know where you belong on the shelves, which customers you are trying to…

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August 13, 2017
paid owned earned paint

What are Paid, Owned and Earned Media?

By Kenny TripuraMarketing, Social Media

Consumers stumble across your brand due to your clever campaigns, your business and branding itself, or word-of-mouth. No matter the way a new lead comes across your business, each one is…

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August 12, 2017
SEO SEM

How SEO and SEM Can Help Grow Your Company

By Kenny TripuraSEO

In the digital age, we are bombarded with technological trends, from designing your first company web page to upholding a social reputation. We have come a long way from traditional…

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August 11, 2017
integrated marketing

What is Integrated Marketing and How to Use it to Maximize Traffic

By Edkent MediaMarketing

Integrated marketing refers to the revolutionary approach to marketing that combines the aspects of digital marketing and traditional physical advertising. Emphasis on consistent communication is crucial to target your consumer…

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August 9, 2017
backlinks seo

Identifying Backlinks and Their Significance in Growth

By Edkent MediaSEO

What are backlinks? To the less savvy online marketer, backlinks are URL links embedded in a website leading to another related site dealing in similar products or services. This technique…

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August 8, 2017
Bounce Rate

What Your Bounce Rate Says About Your Company

By Edkent MediaAnalytics

The business landscape today demands an investment in an online presence if a company is to stay competitive in its operations. With increasingly more people gaining access to the internet,…

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August 6, 2017
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