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outbound vs inbound marketing

Inbound vs Outbound Marketing: What’s the Difference?

By Edkent MediaBusiness

For every business, it is imperative to spread awareness about your company and the products and services you offer. Therefore, it is essential for you to have a good marketing…

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August 4, 2017
Copywriting

What is Copywriting and How Can it be Used to Make your Brand Successful?

By Edkent MediaContent Marketing

As your business grows, more people will become invested in what you have to say. Having an online presence is good, but it also comes with more chances of being…

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August 3, 2017
roi

How to Calculate Return on Investment (ROI) for your Marketing

By Edkent MediaBusiness

It is common for clients to question you about the benefits they will receive when working with or investing in your company. Whenever you strike up a deal with any customer,…

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August 2, 2017
customer retention

5 Strategies that Increase Customer Retention

By Edkent MediaBusiness

When it all comes down to it, it does not matter if you own a small business or you happen to be a multinational brand, one thing that you‘d want…

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August 1, 2017
benefits of using SEO and PPC simultaneiously

5 Benefits of Using SEO and PPC Simultaneously

By Kenny TripuraPPC, SEO

A good marketing strategy can take a business to new levels of success. Thanks to modern marketing techniques, often used in combination with traditional techniques, there are always new methods…

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July 13, 2017
Como aumentar conversões com o marketing de conteúdo

Enhancing client-agency relationships

By Edkent MediaIn-House

Most businesses seek to solidify their fortunes by ensuring that they have a reliable set of clients that they can count on. When it comes to the B2B businesses, the…

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July 12, 2017
out of school and into the office

Out of School and Into the Office

By Edkent MediaIn-House

“If you’re the smartest person in the room, you’re in the wrong room.” We are in school for 14 years of our lives and then we decide, in order to…

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July 11, 2017
domain age the SEO catalyst

Domain Age: The SEO Ranking Catalyst

By Kenny TripuraSEO

Advertising in the digital space has become important for all business owners and individuals to market their products and services. In order to reach an audience across a wide-ranged geographical…

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July 7, 2017
importance of a project manager

The Importance of the Project Manager in a Digital Marketing Setting

By Kenny TripuraIn-House

As a project manager, it’s important that you make sure that everyone is on the same page. This involves making sure everyone knows their deadlines, knowing the progression of every…

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July 6, 2017
enhance PPC campaign performance

4 Need-To-Know Tips to Enhance PPC Campaign Performance

By Edkent MediaPPC

Setting up a new pay-per-click (PPC) campaign is fairly easy. It simply requires the time to determine the goals of your campaign, decide which search engine you want to advertise…

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July 5, 2017
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