Decoding Influencer Marketing: Influencer marketing is an effective method for brands to communicate and connect with their target audience. Since social media has become deeply integrated into people’s lives, influencer…
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The internet is no doubt the next marketing frontier. But, now more than ever, businesses recognize the immense opportunities that come with having a reliable online presence. Social media marketing…
Before you can be successful with any business endeavour, you need to do a complete target market analysis to determine your ideal customer. Creating a target market profile is often...
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No firm has an unlimited marketing budget, no matter how big it is. Your branding plans depend on your long-term growth in combination with the short-term results. Every business needs…
It won’t be wrong to say that the reputation of a business is very important. As long as a business is having a good reputation among existing and potential customers,…
The only way you can truly know what is going to work best with your audience when it comes marketing strategies is through A/B testing. If implemented well, A/B testing...
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In the past, when keyword stuffing (including keywords multiple times in a web page’s tags, content and backlink text) led to page one ranking, many people believed that it was...
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Over the years, technology has made advancements that have enabled people from all over the world to connect with each other. Brand promotion has shifted and changed according to the...
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Pay-per-click (PPC) is an advertising model where an advertiser pays a publisher each time a user clicks one of their online ads. It is commonly used in digital marketing because...
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With the new year coming in and new websites being launched, it is time to invest in search engine optimization (SEO). SEO helps websites rank high in search engine result...
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