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Influencer landscape

2020 Influencer Marketing Trends

By Edkent MediaMarketing, Social Media

Decoding Influencer Marketing: Influencer marketing is an effective method for brands to communicate and connect with their target audience. Since social media has become deeply integrated into people’s lives, influencer…

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December 1, 2020
social media marketing

5 Benefits of Advertising on Social Media

By Edkent MediaSocial Media

The internet is no doubt the next marketing frontier. But, now more than ever, businesses recognize the immense opportunities that come with having a reliable online presence. Social media marketing…

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October 10, 2020
DefiningYourTargetAudience EdkentMedia

15 Questions to Help You Define Your Target Audience

By Kenny TripuraMarketing
Before you can be successful with any business endeavour, you need to do a complete target market analysis to determine your ideal customer. Creating a target market profile is often...
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August 9, 2020
branding

What is the Importance of Branding in Marketing?

By Edkent MediaMarketing

No firm has an unlimited marketing budget, no matter how big it is. Your branding plans depend on your long-term growth in combination with the short-term results. Every business needs…

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August 9, 2020
Why Is Reputation Management Important

Why Is Reputation Management Important?

By Edkent MediaBusiness, Digital Marketing, Marketing

It won’t be wrong to say that the reputation of a business is very important. As long as a business is having a good reputation among existing and potential customers,…

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August 9, 2020

How A/B Testing Can Help You Grow

By Edkent MediaPPC, Web Design
The only way you can truly know what is going to work best with your audience when it comes marketing strategies is through A/B testing. If implemented well, A/B testing...
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January 28, 2020

Connecting UX and SEO for a Positive Marketing ROI

By Edkent MediaSEO, Web Design
In the past, when keyword stuffing (including keywords multiple times in a web page’s tags, content and backlink text) led to page one ranking, many people believed that it was...
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January 21, 2020

Top Digital Marketing Trends for 2020

By Edkent MediaDigital Marketing
Over the years, technology has made advancements that have enabled people from all over the world to connect with each other. Brand promotion has shifted and changed according to the...
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January 7, 2020

Top PPC Trends for 2020

By Edkent MediaDigital Marketing, PPC
Pay-per-click (PPC) is an advertising model where an advertiser pays a publisher each time a user clicks one of their online ads. It is commonly used in digital marketing because...
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December 18, 2019

Top 8 SEO Trends for 2020

By Edkent MediaSEO
With the new year coming in and new websites being launched, it is time to invest in search engine optimization (SEO). SEO helps websites rank high in search engine result...
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December 10, 2019
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