SEO/PPC Case Study

Canadian Health Recovery Centre

Canadian Health Recovery Centre (CHRC) is a drug and alcohol addiction treatment centre unlike any other in Canada. They has a team of skilled clinicians and specialists who deal expressly with the complexities of restoring the mind, body and spirit with a program that promotes recovery on several pivotal levels: biochemical, neurological, psychological, emotional, physical, nutritional and spiritual.

The Challenge

The client had high monthly costs in correlation to the leads they received in the form of phone calls and website submissions. However, CHRC was only using Google analytics to track and measure ROI and felt they couldn’t track exactly where their leads were coming from. Their CRM systems weren’t synced in a way that CHRC was able to connect the dots as to what sources their leads were coming. When CHRC came to us, their previous agency was doing minimal work in regards to CHRC’s SEO as could be seen from their rankings on page 2 and 3 on Google. The client wanted to change that and rank on page 1.

Key Tactics

Integrated form and call tracking so lead sources were identifiable.
Optimized the website after identifying the main keywords.
Created new landing pages that highlight the clinic’s unique features to enhance paid campaigns.

Our PPC campaign reduced the cost per lead  by 70 per cent for Canadian Health Recovery Centre.

Google Page 1

After one and half month, our SEO campaign moved CHRC from page 2 to page 1 on Google for its top five targeted keywords.