SEO/PPC Case Study
Canadian Health Recovery Centre
Canadian Health Recovery Centre (CHRC) is a drug and alcohol addiction treatment centre unlike any other in Canada. They has a team of skilled clinicians and specialists who deal expressly with the complexities of restoring the mind, body and spirit with a program that promotes recovery on several pivotal levels: biochemical, neurological, psychological, emotional, physical, nutritional and spiritual.
The client had high monthly costs in correlation to the leads they received in the form of phone calls and website submissions. However, CHRC was only using Google analytics to track and measure ROI and felt they couldn’t track exactly where their leads were coming from. Their CRM systems weren’t synced in a way that CHRC was able to connect the dots as to what sources their leads were coming. When CHRC came to us, their previous agency was doing minimal work in regards to CHRC’s SEO as could be seen from their rankings on page 2 and 3 on Google. The client wanted to change that and rank on page 1.
Our PPC campaign reduced the cost per lead by 70 per cent for Canadian Health Recovery Centre.
After one and half month, our SEO campaign moved CHRC from page 2 to page 1 on Google for its top five targeted keywords.