SEO Case Study

DeMark Home Ontario

Our client is a supplier of home services to customers across Ontario. Their services include sales and installations of hot water heaters, tankless water heaters, furnaces, air conditioners and equipment maintenance by highly experienced and licensed professionals. Through variety of their energy efficient products and services, they strive to bring the highest value and comfort to their customers.

The Challenge

Our client was ranked highly on Google and was enjoying the organic traffic and leads they were receiving; however, they were using outdated link building techniques that caused their rankings to rankings to significantly drop, and therefore reducing their leads. The client wanted to increase their rankings organically on Google and generate more qualified leads.

Key Tactics

Initiated social media syndication to increase brand authority for search engines.
Audited website and implemented proper on-page optimization.
Started a link outreach campaign to get the best quality white hat backlinks to give their website authority to compete against their competitors.

Our SEO campaign generated a 35 per cent increase in lead volume for our client.


After two months, our SEO efforts generated a 30 per cent increase in lead volume.

Google Page 1

After two months, we ranked our client in the top 5 on Google for their main keywords, in comparison to their page 2 start.

Edkent Media is a leading digital marketing company that has built a name for itself in the industry through high-quality service and results to back it up.

We execute digital marketing strategies like it’s second nature. We develop tailor-made strategies for every company that we work with based on its needs, industry rules, available resources and business goals.