The Difference between Web and Marketing Analytics

To measure the effectiveness of marketing has always been a challenge for many organizations. According to Unica’s 2011 State of Marketing report, nearly 57% marketing analysts identified “Measurement, analysis and learning” as the central IT bottleneck. All too often, professionals consider marketing analytics and web analytics as the same thing. However, you should take note that there are major differences

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What Your Bounce Rate Says About Your Company

The business landscape today demands an investment in an online presence if a company is to stay competitive in its operations. With increasingly more people gaining access to the internet, traditional marketing techniques are slowly being phased out by newer and more efficient methods such as SEO and social media marketing.  A website is the single most valuable resource a
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