Search Engine Optimization (SEO) is an extremely important matter for digital marketers. Today, marketing-savvy business owners can also be found tinkering with SEO concepts, all in an effort to get…
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To measure the effectiveness of marketing has always been a challenge for many organizations. According to Unica’s 2011 State of Marketing report, nearly 57% marketing analysts identified “Measurement, analysis and…
The business landscape today demands an investment in an online presence if a company is to stay competitive in its operations. With increasingly more people gaining access to the internet,…
