Content Marketing

18
Feb

How to Get Your Start Up Going With Digital Marketing

Getting a startup off the ground is difficult. Between finding funding for your project, fulfilling several different roles on your own in the early stages, and getting your product out to people, there’s a lot to get done. If your goal is to monetize your startup eventually, you are going to need a robust digital marketing plan. Although you are
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14
Jan

How to Reach the Right Audience with Branded or Sponsored Content

Marketers and online users tire from the conventional promotional methods available online.  Things are also not looking good on the social media front as well, especially at Facebook which has inhibited organic reach for business pages drastically. Using conventional paid media such as banner ads is also becoming less effective as consumers simply ignore them. There has been growing interest
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3
Jan

Utilizing the Right Digital Marketing Tools to Benefit your Company

When thinking about traditional marketing types, thoughts of billboards, ads in newspapers and magazines, commercials, and phone calls come to mind. However, the rise of tech and various forms of digital media have transformed the way that we look at marketing. Now, the main types of marketing are the different forms of digital marketing. If you want your business to
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2
Jan

What is the Difference Between Content Marketing and Content Advertising?

The internet is truly a global marketplace now, and with the advent of social media, businesses can easily reach out to customers and sell their products and services. In 1996, Bill Gates, founder of Microsoft wrote an essay entitled Content is King. In this essay, Bill Gates stressed that with the internet, everyone has equal opportunity to publish their content
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3
Aug

What is Copywriting and How Can it be Used to Make your Brand Successful?

As your business grows, more people will become invested in what you have to say. Having an online presence is good, but it also comes with more chances of being criticized if your brand does something wrong. However, with the proper copywriting you can strengthen the image of your brand and grow. This image enhancement is why most brands opt
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4
Jul

The Difference Between Being Good and Being Great at Content Writing

The difference between being a good writer and being able to persuade someone with your writing are two different avenues that many people don’t realize. Putting words to the page isn’t going to make a difference if there is no focus behind it. That’s why content writers are there to dig deeper and figure out what clients’ end goals are.

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16
Mar

How to Create an Effective Content Marketing Strategy

Your content marketing plan needs to be better than ever for 2017. Nearly one-third of B2B marketers are spending 25% or more of their budgets on content marketing. You need to take the time to either create or revamp your content marketing strategy to make your company stand out in a crowded marketplace. The best content marketing strategies all start
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16
Oct

SEO and copywriting- Tips to write captivating content

  Identify your audience -Know the mindset and the desired tone of communication to connect better with the audience. Understanding tastes, motives and current trends help to build a rapport with the audience instantly. Powerful messages- The headline can win the battle for content in no time. A powerful and well thought of headline can help draw traffic and makes

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14
Oct

Tools for online reputation management

    Online reputation is vital to maintaining a strong business presence. The digital medium ensures that there are a lot of avenues for the public to express a view and an opinion. Content on the website speaks volumes of a company’s reputation and the employees’ conduct and reviews online is also a parameter for people to judge a brand.

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7
Oct

Internet in emerging markets and the potential it holds

There is an immense onus on businesses to focus their growth in the emerging markets for obvious reasons. There is untapped potential and the rate of growth which has been observed is tremendous compared to that in the developed markets. Close to 75% of the world’s population lives in these markets and these countries account for more than 80% of

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