Content Marketing

Aug

Why Content is Important for SEO?

Content and SEO share a bond which can catapult to the top positions of the search engine rankings. However, this is only when they are at their best. This is because, when they are at their worst, it can cause Google penalties which are almost impossible to recover from. What is Content? Giving an exact definition of content might be

Feb

How to Get Your Start Up Going With Digital Marketing

By Edkent Media Comments are Off digital marketing for startups, digital marketing startups, digital startups, marketing strategy for startups

Getting a startup off the ground is difficult. Between finding funding for your project, fulfilling several different roles on your own in the early stages, and getting your product out to people, there’s a lot to get done. If your goal is to monetize your startup eventually, you are going to need a robust digital marketing plan. Although you are

Jan

How to Reach the Right Audience with Branded or Sponsored Content

By Kenny Tripura Comments are Off branded content definition, define sponsored content, native advertising vs sponsored content, sponsored content, sponsored content definition, sponsored content vs native advertising, what is branded content, what is sponsored content

Marketers and online users tire from the conventional promotional methods available online. Things are also not looking good on the social media front as well, especially at Facebook which has inhibited organic reach for business pages drastically. Using conventional paid media such as banner ads is also becoming less effective as consumers simply ignore them. There has been growing interest

Jan

Utilizing the Right Digital Marketing Tools to Benefit your Company

By Kenny Tripura Comments are Off different forms of marketing, forms of digital marketing, forms of digital media, main types of marketing, marketing types, types of digital marketing, types of digital media, types of marketing media

When thinking about traditional marketing types, thoughts of billboards, ads in newspapers and magazines, commercials, and phone calls come to mind. However, the rise of tech and various forms of digital media have transformed the way that we look at marketing. Now, the main types of marketing are the different forms of digital marketing. If you want your business to

Jan

What is the Difference Between Content Marketing and Content Advertising?

By Kenny Tripura Comments are Off advertising content, content ad, content advertising, define content advertising, what does content mean, what is content advertising

The internet is truly a global marketplace now, and with the advent of social media, businesses can easily reach out to customers and sell their products and services. In 1996, Bill Gates, founder of Microsoft wrote an essay entitled Content is King. In this essay, Bill Gates stressed that with the internet, everyone has equal opportunity to publish their content

Aug

What is Copywriting and How Can it be Used to Make your Brand Successful?

By Edkent Media Comments are Off copywriting, define copywriter, define copywriting, what is copywriting

As your business grows, more people will become invested in what you have to say. Having an online presence is good, but it also comes with more chances of being criticized if your brand does something wrong. However, with the proper copywriting you can strengthen the image of your brand and grow. This image enhancement is why most brands opt

Jul

The Difference Between Being Good and Being Great at Content Writing

By Edkent Media Comments are Off how to become a better content writer, how to write great content, what is content writing

The difference between being a good writer and being able to persuade someone with your writing are two different avenues that many people don’t realize. Putting words to the page isn’t going to make a difference if there is no focus behind it. That’s why content writers are there to dig deeper and figure out what clients’ end goals are.

Mar

How to Create an Effective Content Marketing Strategy

By Kenny Tripura Comments are Off best content marketing strategies, content marketing, content marketing distribution, creating a content marketing strategy, what is a content marketing strategy

Your content marketing plan needs to be better than ever for 2017. Nearly one-third of B2B marketers are spending 25% or more of their budgets on content marketing. You need to take the time to either create or revamp your content marketing strategy to make your company stand out in a crowded marketplace. The best content marketing strategies all start

Oct

SEO and copywriting- Tips to write captivating content

By Subbu Nair Comments are Off

Identify your audience -Know the mindset and the desired tone of communication to connect better with the audience. Understanding tastes, motives and current trends help to build a rapport with the audience instantly. Powerful messages- The headline can win the battle for content in no time. A powerful and well thought of headline can help draw traffic and makes

Oct

Tools for online reputation management

By Eddie Madan Comments are Off

Online reputation is vital to maintaining a strong business presence. The digital medium ensures that there are a lot of avenues for the public to express a view and an opinion. Content on the website speaks volumes of a company’s reputation and the employees’ conduct and reviews online is also a parameter for people to judge a brand.

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