Digital Marketing

Businesses, be it a small or a big one receives a lot of Google reviews. Entrepreneurs know it very well that the reputation of a business forms an important asset for any business. What do people say about a business matter a lot? In fact, based on the reviews, potential customers decide whether to carry on business or not with

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Are you ready to start a new blog? If yes, you must be very excited. One you start to make blog posts for your website or business, you would definitely want to gain a top ranking position in the SERP. However, you will need to keep in mind that gaining the top most spot won’t happen within a day or

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It won’t be wrong to say that the reputation of a business is very important. As long as a business is having a good reputation among existing and potential customers, it would be able to do business peacefully. In today’s age of digital media, it is important for a business to know what their clients are saying about the business.

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Perhaps more than any other time in the past, the marketplace has become extremely digital. As technologies evolve, marketers are realizing more benefits of using digital marketing to sell their products and services online. Unlike in the past when consumers did little research before buying products on the web, today as many as 82 percent of them conduct research on

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Creating a well-optimized landing page for your company website, e-commerce store or blog can be tricky. Depending on your niche and the audience you built up, chances are that your landing page already has a stable design solution. However, even though your landing page is functional, it’s still not bringing in enough new conversions. The main reason for a landing

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In a world where practically everyone can access information whenever they need it, the importance of digital marketing can never be stressed enough. It has become so crucial that businesses that offer products and services over a digital platform can either thrive or die by it. With customers and potential customers spending a significant part of their time in front

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You have the freedom to create your listing on Amazon in any way you see fit, but neglect to optimize it properly and you’ll struggle to rank highly or reach high conversion rates. Amazon’s A9 algorithm takes a look at a number of factors when determining what product listing should be towards the top of the search results. With the

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SEO or Search Engine Optimization is a constantly evolving technique. With each single day passing by, search engines keep updating their algorithms to offer a better user experience. On one hand where traditional SEO involves keyword density and cheaply bought links, modern SEO is a proven and integrated digital marketing strategy. Businesses that earlier kept their SEO in-house are finding

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Internet marketing has become more and more popular nowadays among businesses around the world. After discovering the wide range benefits of internet marketing in promoting products and services online, it has soon become the leading medium for marketing all over the world. Unlike mass marketing, which effectively piques the interest of the local audience by means of radio spots, newspapers

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To measure the effectiveness of marketing has always been a challenge for many organizations. According to Unica’s 2011 State of Marketing report, nearly 57% marketing analysts identified “Measurement, analysis and learning” as the central IT bottleneck. All too often, professionals consider marketing analytics and web analytics as the same thing. However, you should take note that there are major differences

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