Video marketing is becoming one of the biggest attractions for small businesses and professionals. Especially with more and more people shopping online, videos are being recognized as a great way…
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Often, using a Facebook group is an underrated marketing strategy when it comes to producing leads and engagement. Many marketers have used Facebook groups to amplify referral traffic but this…
Over the years, marketing always had to adjust to the advancements in technology. Post invention of the phone and the popularity of television, we had a significant change in marketing…
It won’t be wrong to say that the reputation of a business is very important. As long as a business is having a good reputation among existing and potential customers,…
Over the years, technology has made advancements that have enabled people from all over the world to connect with each other. Brand promotion has shifted and changed according to the...
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Pay-per-click (PPC) is an advertising model where an advertiser pays a publisher each time a user clicks one of their online ads. It is commonly used in digital marketing because...
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Let’s set the scene. Someone refers a potential client to you. The person is a warm lead, perhaps even a hot lead. Before reaching out to you, they do what...
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There’s a new algorithm in town. BERT, which stands for Bidirectional Encoder Representations from Transformers, is a recent algorithm used by Google to decipher the context of words in the...
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Rebranding is a process that most businesses have gone through. It can be long and difficult. You may believe that rebranding means overhauling all of your efforts and achievements so...
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There are an abundance of online marketing strategies that are available nowadays. You may hear many suggestions about which ones are most appropriate, but the most important thing is figuring...
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