Marketing

Businesses, be it a small or a big one receives a lot of Google reviews. Entrepreneurs know it very well that the reputation of a business forms an important asset for any business. What do people say about a business matter a lot? In fact, based on the reviews, potential customers decide whether to carry on business or not with

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Web security is an important element when it comes to the overall health of the site. Security makes sure that the users have safe and easy access to the site after Switch To HTTPS. Hypertext Transfer Protocol Secure or HTTPS adds a certain layer of protection to the website. This makes it harder to peer into the website theoretically and

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It won’t be wrong to say that the reputation of a business is very important. As long as a business is having a good reputation among existing and potential customers, it would be able to do business peacefully. In today’s age of digital media, it is important for a business to know what their clients are saying about the business.

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In a world where practically everyone can access information whenever they need it, the importance of digital marketing can never be stressed enough. It has become so crucial that businesses that offer products and services over a digital platform can either thrive or die by it. With customers and potential customers spending a significant part of their time in front

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You have the freedom to create your listing on Amazon in any way you see fit, but neglect to optimize it properly and you’ll struggle to rank highly or reach high conversion rates. Amazon’s A9 algorithm takes a look at a number of factors when determining what product listing should be towards the top of the search results. With the

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SEO or Search Engine Optimization is a constantly evolving technique. With each single day passing by, search engines keep updating their algorithms to offer a better user experience. On one hand where traditional SEO involves keyword density and cheaply bought links, modern SEO is a proven and integrated digital marketing strategy. Businesses that earlier kept their SEO in-house are finding

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Internet marketing has become more and more popular nowadays among businesses around the world. After discovering the wide range benefits of internet marketing in promoting products and services online, it has soon become the leading medium for marketing all over the world. Unlike mass marketing, which effectively piques the interest of the local audience by means of radio spots, newspapers

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Quality and effective marketing are vital for the success of any organization. As a business owner, you need to make a strategic decision and chose a direction for your company about its services and products. At this point, you need to conduct strong market research for to aid in a successful marketing strategy. Doing market research is essential to the

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What is Rebranding? Rebranding is gaining greater popularity each day as it involves shedding a previously failed or negative image. It helps unsuccessful brands get another chance. The rebranding also helps brands that face a lot of competitive pressure to give themselves a fresh start in a sense. Rebranding, in short, is the change of a brand’s identity. It is

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Marketing in 2017 can be a difficult task for small businesses. It is evident that society turns to technology as its primary source of information and many companies have already begun to utilize the mass media methods of communication. This space, however, is limited and expensive, making it hard for small businesses to compete with the large companies. The spaces

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