Facebook advertising works so well because of its precise audience targeting tools. To be successful with FB advertising, don’t think short-term. Rather think about the big picture to get the…
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Social media is a game-changer when it comes to getting you more business. True or False? 71% of small-to-mid-sized businesses use social media for marketing themselves. Social media helps business…
.Most You might have come across the term often but have you ever thought about what is a landing page and why is it created in the first place? Most…
At Edkent we are committed to empowering professionals, small, and mid-sized businesses with contemporary marketing tools affordably. Video marketing has long been thought of as expensive and complex, deterring so…
With more and more businesses currently being forced to work from home as a result of the ongoing pandemic, and many more opting to alter their working methods for good…
Branding is an essential part of a business. It serves as a communication tool between a company and its customers. To reap the benefits of entering your business into untapped…
Lately, there has been an ongoing debate about whether or not Google reviews make a difference in Google’s map ranking. While some marketing experts believe that reviews do influence map…
Over the years, marketing always had to adjust to the advancements in technology. Post invention of the phone and the popularity of television, we had a significant change in marketing…
Decoding Influencer Marketing: Influencer marketing is an effective method for brands to communicate and connect with their target audience. Since social media has become deeply integrated into people’s lives, influencer…
Before you can be successful with any business endeavour, you need to do a complete target market analysis to determine your ideal customer. Creating a target market profile is often...
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