Marketing

Amazon SEO Guide Product Listing Optimization

Jun

Amazon SEO: Guide to Optimize Your Product Listing for Amazon Marketplace

You have the freedom to create your listing on Amazon in any way you see fit, but neglect to optimize it properly and you’ll struggle to rank highly or reach high conversion rates. Amazon’s A9 algorithm takes a look at a number of factors when determining what product listing should be towards the top of the search results. It’s important

Questions To Ask Before Hiring an SEO Company

Jun

Questions To Ask Before Hiring The Best SEO Agency For Your Business

By Edkent Media Comments are Off

SEO or Search Engine Optimization is a constantly evolving technique. With each single day passing by, search engines keep updating their algorithms to offer a better user experience. On one hand where traditional SEO involves keyword density and cheaply bought links, modern SEO is a proven and integrated digital marketing strategy. Businesses that earlier kept their SEO in-house are finding

Mar

Top 15 Advantages of Internet Marketing for Your Business

By Edkent Media Comments are Off advantages of internet marketing, internet marketing vs. traditional marketing, traditional vs. internet marketing

Internet marketing has become more and more popular nowadays among businesses around the world. After discovering the wide range benefits of internet marketing in promoting products and services online, it has soon become the leading medium for marketing all over the world. Unlike mass marketing, which effectively piques the interest of the local audience by means of radio spots, newspapers

Feb

What are the 5 Steps in Marketing Research Process?

By Edkent Media Comments are Off five-step marketing research approach, market research process, market research steps, marketing research process, marketing research process steps, the first step in the marketing research process is to, what is the first step in the marketing research process

Quality and effective marketing are vital for the success of any organization. As a business owner, you need to make a strategic decision and chose a direction for your company about its services and products. At this point, you need to conduct strong market research for to aid in a successful marketing strategy. Doing market research is essential to the

Feb

What’s the Difference Between Rebranding and Repositioning?

By Edkent Media Comments are Off another name for brand repositioning is, define rebranding, rebrand definition. rebrand or re-brand. what is repositioning, rebranding definition, repositioning brand, repositioning strategies, what does rebranding mean, what is rebranding

What is Rebranding? Rebranding is gaining greater popularity each day as it involves shedding a previously failed or negative image. It helps unsuccessful brands get another chance. The rebranding also helps brands that face a lot of competitive pressure to give themselves a fresh start in a sense. Rebranding, in short, is the change of a brand’s identity. It is

Jan

Remembering your Budget: Below-the-Line Marketing

By Edkent Media Comments are Off above and below the line, above the line and below the line, above the line marketing, above the line promotion, above the line vs below the line, atl marketing, atl vs btl, btl marketing

Marketing in 2017 can be a difficult task for small businesses. It is evident that society turns to technology as its primary source of information and many companies have already begun to utilize the mass media methods of communication. This space, however, is limited and expensive, making it hard for small businesses to compete with the large companies. The spaces

Aug

What is the Importance of Branding in Marketing?

By Edkent Media Comments are Off brand importance, importance of branding, importance of branding in marketing, importance of brands, the importance of branding

No firm has an unlimited marketing budget, no matter how big it is. Your branding plans depend on your long-term growth in combination with the short-term results. Every business needs to be aware of the importance of branding in marketing. Branding requires vast sums of money, but once invested your business can yield tremendous benefits. This article is targeted towards

Aug

Dealing with Negative Experience in the Tourism Market

By Edkent Media Comments are Off ideas to market, tourism idea, tourism ideas, tourism market, tourism marketing, tourism marketing strategy, tourism promotion ideas

Developing a successful tourism marketing strategy can be tricky. You have to attract new guests, thrill the current guests, and leave an impression on previous guests. A successful tourism marketing strategy provides positive memories to your customers. Unfortunately, an oversight within a tourism marketing strategy is dealing with negative customers and reviews. If no plan is in place, the impact

Aug

Does Traditional Media Still Work?

By Edkent Media Comments are Off difference between social media and traditional media, in what way are traditional and social media different, media vs social media, social media versus traditional media, social media vs traditional media, traditional marketing vs social media marketing, traditional media, traditional media vs social media, what is traditional media

Understanding your place in a market is the first step to running a successful business. When you know where you belong on the shelves, which customers you are trying to attract, and what your competitor has to offer, you can then assess your business model and adjust accordingly. A good rule in the world in business is about adaptation. Those

Aug

What are Paid, Owned and Earned Media?

By Kenny Tripura Comments are Off define social role, paid social, paid social advertising, paid social media, paid social media advertising, paid social media campaigns

Consumers stumble across your brand due to your clever campaigns, your business and branding itself, or word-of-mouth. No matter the way a new lead comes across your business, each one is as equally important as the others. Three types of media funnel possible consumers towards their purchasing decision: Paid Media Paid media is purchased advertising space that reaches a target

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