Marketing

14
Jun

Amazon SEO: Guide to Optimize Your Product Listing for Amazon Marketplace

You have the freedom to create your listing on Amazon in any way you see fit, but neglect to optimize it properly and you’ll struggle to rank highly or reach high conversion rates. Amazon’s A9 algorithm takes a look at a number of factors when determining what product listing should be towards the top of the search results. It’s important

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13
Jun

Questions To Ask Before Hiring The Best SEO Agency For Your Business

SEO or Search Engine Optimization is a constantly evolving technique. With each single day passing by, search engines keep updating their algorithms to offer a better user experience. On one hand where traditional SEO involves keyword density and cheaply bought links, modern SEO is a proven and integrated digital marketing strategy. Businesses that earlier kept their SEO in-house are finding

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5
Mar

Top 15 Advantages of Internet Marketing for Your Business

Internet marketing has become more and more popular nowadays among businesses around the world. After discovering the wide range benefits of internet marketing in promoting products and services online, it has soon become the leading medium for marketing all over the world. Unlike mass marketing, which effectively piques the interest of the local audience by means of radio spots, newspapers

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17
Feb

What are the 5 Steps in Marketing Research Process?

Quality and effective marketing are vital for the success of any organization. As a business owner, you need to make a strategic decision and chose a direction for your company about its services and products. At this point, you need to conduct strong market research for to aid in a successful marketing strategy. Doing market research is essential to the

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12
Feb

What’s the Difference Between Rebranding and Repositioning?

What is Rebranding? Rebranding is gaining greater popularity each day as it involves shedding a previously failed or negative image. It helps unsuccessful brands get another chance. The rebranding also helps brands that face a lot of competitive pressure to give themselves a fresh start in a sense. Rebranding, in short, is the change of a brand’s identity. It is

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24
Jan

Remembering your Budget: Below-the-Line Marketing

Marketing in 2017 can be a difficult task for small businesses. It is evident that society turns to technology as its primary source of information and many companies have already begun to utilize the mass media methods of communication. This space, however, is limited and expensive, making it hard for small businesses to compete with the large companies. The spaces

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20
Aug

What is the Importance of Branding in Marketing?

No firm has an unlimited marketing budget, no matter how big it is. Your branding plans depend on your long-term growth in combination with the short-term results. Every business needs to be aware of the importance of branding in marketing. Branding requires vast sums of money, but once invested your business can yield tremendous benefits. This article is targeted towards
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14
Aug

Dealing with Negative Experience in the Tourism Market

Developing a successful tourism marketing strategy can be tricky. You have to attract new guests, thrill the current guests, and leave an impression on previous guests. A successful tourism marketing strategy provides positive memories to your customers. Unfortunately, an oversight within a tourism marketing strategy is dealing with negative customers and reviews. If no plan is in place, the impact
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13
Aug

Does Traditional Media Still Work?

Understanding your place in a market is the first step to running a successful business. When you know where you belong on the shelves, which customers you are trying to attract, and what your competitor has to offer, you can then assess your business model and adjust accordingly. A good rule in the world in business is about adaptation. Those
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12
Aug

What are Paid, Owned and Earned Media?

Consumers stumble across your brand due to your clever campaigns, your business and branding itself, or word-of-mouth. No matter the way a new lead comes across your business, each one is as equally important as the others. Three types of media funnel possible consumers towards their purchasing decision: Paid Media Paid media is purchased advertising space that reaches a target
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