Marketing

12
Feb

What’s the Difference Between Rebranding and Repositioning?

What is Rebranding? Rebranding is gaining greater popularity each day as it involves shedding a previously failed or negative image. It helps unsuccessful brands get another chance. The rebranding also helps brands that face a lot of competitive pressure to give themselves a fresh start in a sense. Rebranding, in short, is the change of a brand’s identity. It is

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24
Jan

Remembering your Budget: Below-the-Line Marketing

Marketing in 2017 can be a difficult task for small businesses. It is evident that society turns to technology as its primary source of information and many companies have already begun to utilize the mass media methods of communication. This space, however, is limited and expensive, making it hard for small businesses to compete with the large companies. The spaces

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20
Aug

What is the Importance of Branding in Marketing?

No firm has an unlimited marketing budget, no matter how big it is. Your branding plans depend on your long-term growth in combination with the short-term results. Every business needs to be aware of the importance of branding in marketing. Branding requires vast sums of money, but once invested your business can yield tremendous benefits. This article is targeted towards
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14
Aug

Dealing with Negative Experience in the Tourism Market

Developing a successful tourism marketing strategy can be tricky. You have to attract new guests, thrill the current guests, and leave an impression on previous guests. A successful tourism marketing strategy provides positive memories to your customers. Unfortunately, an oversight within a tourism marketing strategy is dealing with negative customers and reviews. If no plan is in place, the impact
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13
Aug

Does Traditional Media Still Work?

Understanding your place in a market is the first step to running a successful business. When you know where you belong on the shelves, which customers you are trying to attract, and what your competitor has to offer, you can then assess your business model and adjust accordingly. A good rule in the world in business is about adaptation. Those
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12
Aug

What are Paid, Owned and Earned Media?

Consumers stumble across your brand due to your clever campaigns, your business and branding itself, or word-of-mouth. No matter the way a new lead comes across your business, each one is as equally important as the others. Three types of media funnel possible consumers towards their purchasing decision: Paid Media Paid media is purchased advertising space that reaches a target
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10
Aug

Top 4 Benefits of Using a Boutique Agency vs. Marketing Firm

Bigger isn’t always better. When you think about marketing for your company, the first thing that comes to mind is your budget. A common belief is that the more you spend on a marketing campaign the bigger the outcome. Thankfully this is not always the case. In fact, being smart about your active campaigns is a better way to generate
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9
Aug

What is Integrated Marketing and How to Use it to Maximize Traffic

Integrated marketing refers to the revolutionary approach to marketing that combines the aspects of digital marketing and traditional physical advertising. Emphasis on consistent communication is crucial to target your consumer demographic. The question of why integrated marketing communications are important has a lot to do with connecting with the clientele on a personal level. While technology is increasingly changing the
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23
Mar

15 Questions to Help You Define Your Target Audience

Before you can be successful with any business endeavour, you need to do a complete target market analysis to determine your ideal customer. Creating a target market profile is often the most overlooked and difficult aspect of online marketing. But if you don’t take this step then your response rates will be low and you will likely waste a significant
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16
Oct

SEO and copywriting- Tips to write captivating content

  Identify your audience -Know the mindset and the desired tone of communication to connect better with the audience. Understanding tastes, motives and current trends help to build a rapport with the audience instantly. Powerful messages- The headline can win the battle for content in no time. A powerful and well thought of headline can help draw traffic and makes

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