Marketing

12
Aug

What are Paid, Owned and Earned Media?

Consumers stumble across your brand due to your clever campaigns, your business and branding itself, or word-of-mouth. No matter the way a new lead comes across your business, each one is as equally important as the others. Three types of media funnel possible consumers towards their purchasing decision: Paid Media Paid media is purchased advertising space that reaches a target
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10
Aug

Top 4 Benefits of Using a Boutique Agency vs. Marketing Firm

Bigger isn’t always better. When you think about marketing for your company, the first thing that comes to mind is your budget. A common belief is that the more you spend on a marketing campaign the bigger the outcome. Thankfully this is not always the case. In fact, being smart about your active campaigns is a better way to generate
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9
Aug

What is Integrated Marketing and How to Use it to Maximize Traffic

Integrated marketing refers to the revolutionary approach to marketing that combines the aspects of digital marketing and traditional physical advertising. Emphasis on consistent communication is crucial to target your consumer demographic. The question of why integrated marketing communications are important has a lot to do with connecting with the clientele on a personal level. While technology is increasingly changing the
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23
Mar

15 Questions to Help You Define Your Target Audience

Before you can be successful with any business endeavour, you need to do a complete target market analysis to determine your ideal customer. Creating a target market profile is often the most overlooked and difficult aspect of online marketing. But if you don’t take this step then your response rates will be low and you will likely waste a significant
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16
Oct

SEO and copywriting- Tips to write captivating content

  Identify your audience -Know the mindset and the desired tone of communication to connect better with the audience. Understanding tastes, motives and current trends help to build a rapport with the audience instantly. Powerful messages- The headline can win the battle for content in no time. A powerful and well thought of headline can help draw traffic and makes

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14
Oct

Tools for online reputation management

    Online reputation is vital to maintaining a strong business presence. The digital medium ensures that there are a lot of avenues for the public to express a view and an opinion. Content on the website speaks volumes of a company’s reputation and the employees’ conduct and reviews online is also a parameter for people to judge a brand.

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12
Oct

SEO ranking and usability

Search Engines account for factors such keywords, links, and the overall structure of the site. However, through linking patterns, user engagement metrics these engines can also determine the role of a couple of other factors. Usability and user experience also play a role in the search engine ranking process. They provide an indirect view into the site’s popularity ad this

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7
Oct

Internet in emerging markets and the potential it holds

There is an immense onus on businesses to focus their growth in the emerging markets for obvious reasons. There is untapped potential and the rate of growth which has been observed is tremendous compared to that in the developed markets. Close to 75% of the world’s population lives in these markets and these countries account for more than 80% of

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5
Oct

Auditing backlinks in SEO

A backlink audit is important to ensure that the website is running as desired. It helps you to determine if there is a threat of being penalized. This enables us to identify weak links. Following are some of the aspects provided by Edkent Media – Toronto SEO Company which need to be kept in mind while executing the backlink audit:

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25
Sep

Growing your business with content marketing