2020 was an interesting year, and it brought changes to several tried-and-true marketing methods. Pay-per-click advertising is a good example. Although trends are slow to shift, Edkent Media is witnessing…
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The only way you can truly know what is going to work best with your audience when it comes marketing strategies is through A/B testing. If implemented well, A/B testing...
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Pay-per-click (PPC) is an advertising model where an advertiser pays a publisher each time a user clicks one of their online ads. It is commonly used in digital marketing because...
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A good marketing strategy can take a business to new levels of success. Thanks to modern marketing techniques, often used in combination with traditional techniques, there are always new methods…
Setting up a new pay-per-click (PPC) campaign is fairly easy. It simply requires the time to determine the goals of your campaign, decide which search engine you want to advertise…
