How to build a long-term, search-first marketing strategy Every day, around three and a half billion Google searches are made. The majority of consumers use Google at least three times…
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Users are drawn to display adverts to be sent to a landing page, a microsite, or another form of destination. Advertisers build display advertising with one purpose in mind: to…
Web page experience is a set of signals that assesses how people feel about the experience of engaging with a web page beyond its information value. It incorporates Core Web…
What is Google Search Algorithm? The Google search algorithm is a complex system that allows Google to find, rank, and provide the most relevant pages for a given query. The…
Every day, more and more brands and businesses are transitioning to digital platforms to expand their brand’s footprint. But only a few brands actually manage to break the ever-increasing digital…
Are you or someone you know looking to grow your ranking on Google search pages? As the number of businesses that are competing to get noticed increases, you will need…
Search Engines such as Google, Microsoft, Bing, etc. rely on complex algorithms that help them determine the ranking of various websites on the search engine results pages (SERP). One way…
It’s 2021, you’ve finally decided to open your own e-commerce online store, and share your passion on the web but are unsure where to begin. You’ve stumbled upon the two…
The smartest way for driving audiences towards your websites/ecommerce listings is to work on SEO techniques. Maintaining a top position on Google’s search results pages is a challenging task but…
Google states that social media is not a direct factor when it comes to search engine optimization (SEO) rankings. Although Google may say that, there is evidence that suggests social…
