Social Media

1
Mar

Why Social Media is Important and Growing

When social media networks exploded in the early 2000s, most networks were used by friends connecting with one another. Over time, businesses started to see the hidden marketing power locked within these networks. Thus, some companies began using social media networks as a marketing tool. However, it was mostly an overlooked niche market until a few years ago. Now? Social

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18
Feb

How to Get Your Start Up Going With Digital Marketing

Getting a startup off the ground is difficult. Between finding funding for your project, fulfilling several different roles on your own in the early stages, and getting your product out to people, there’s a lot to get done. If your goal is to monetize your startup eventually, you are going to need a robust digital marketing plan. Although you are
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6
Feb

The Importance of Social Media and Your Brand

What do you think of when you hear the words Nike, Redbull, Tim Hortons, West Jet and others alike? These words often provoke a particular set of emotions we have towards that company. Emotions are going to differ from person to person. But that depends on who your target market is and how you want to identify with them. All

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27
Jan

Social Media Engagement Metrics: Reach vs. Impression

Although social media has been exploding as a whole throughout the 2000s, social media marketing specifically has picked up steam over the last few years. Whether it is Facebook, Twitter, Pinterest, LinkedIn, or any other network, most people expect a reputable business to have a presence somewhere online. But that is not enough. While some businesses think that just having
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3
Jan

Utilizing the Right Digital Marketing Tools to Benefit your Company

When thinking about traditional marketing types, thoughts of billboards, ads in newspapers and magazines, commercials, and phone calls come to mind. However, the rise of tech and various forms of digital media have transformed the way that we look at marketing. Now, the main types of marketing are the different forms of digital marketing. If you want your business to
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17
Aug

Keeping Customers on Social Media Using Incentives

Building a strong social media presence is one of the most important aspects of implementing a digital marketing strategy. Your social media accounts are your public presence, communications channels, and marketing tools all wrapped into one. So, how do you keep people on your pages once you get them there? Since it is hard enough just to get customers on
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13
Aug

Does Traditional Media Still Work?

Understanding your place in a market is the first step to running a successful business. When you know where you belong on the shelves, which customers you are trying to attract, and what your competitor has to offer, you can then assess your business model and adjust accordingly. A good rule in the world in business is about adaptation. Those
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12
Aug

What are Paid, Owned and Earned Media?

Consumers stumble across your brand due to your clever campaigns, your business and branding itself, or word-of-mouth. No matter the way a new lead comes across your business, each one is as equally important as the others. Three types of media funnel possible consumers towards their purchasing decision: Paid Media Paid media is purchased advertising space that reaches a target
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7
Aug

5 Benefits of Advertising on Social Media

The internet is no doubt the next marketing frontier. But, now more than ever, businesses recognize the immense opportunities that come with having a reliable online presence. Social media marketing is the fastest growing marketing trend with a reported 9 out of 10 businesses employing some form of a marketing campaign on social media. Social media advertising campaigns bring numerous
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3
Jul

Getting Started with Social Media: Your First 500 Followers

You’ve noticed all the success that businesses have achieved by harnessing the power of social media, so why not get in on the action? In order to create an authoritative presence on social media, your business needs to grow its following.