Social Media

18
Sep

How to Create the Perfect Instagram Post for Your Brand

  Instagram has what it takes to make your brand look great. But the platform doesn’t do all the work for you. Crafting the perfect Instagram post that accurately and professionally depicts your brand takes skill and know-how, especially if you want your posts to appear at the top of users’ feeds. Before we dive into key tips for creating

Read more

5
Aug

8 Reasons Why Your Business NEEDS Social Media Marketing

Were you aware of the fact that majority of the marketers have pointed out that social media marketing has helped in increasing their business exposure? And that about 60% of the marketers spending around 6 hours regularly on social per week have more leads? Irrespective of what you sell and whom you are selling it to, using social media as

Read more

1
Mar

Why Social Media is Important and Growing

When social media networks exploded in the early 2000s, most networks were used by friends connecting with one another. Over time, businesses started to see the hidden marketing power locked within these networks. Thus, some companies began using social media networks as a marketing tool. However, it was mostly an overlooked niche market until a few years ago. Now? Social

Read more

18
Feb

How to Get Your Start Up Going With Digital Marketing

Getting a startup off the ground is difficult. Between finding funding for your project, fulfilling several different roles on your own in the early stages, and getting your product out to people, there’s a lot to get done. If your goal is to monetize your startup eventually, you are going to need a robust digital marketing plan. Although you are
Read more
6
Feb

The Importance of Social Media and Your Brand

What do you think of when you hear the words Nike, Redbull, Tim Hortons, West Jet and others alike? These words often provoke a particular set of emotions we have towards that company. Emotions are going to differ from person to person. But that depends on who your target market is and how you want to identify with them. All

Read more

27
Jan

Social Media Engagement Metrics: Reach vs. Impression

Although social media has been exploding as a whole throughout the 2000s, social media marketing specifically has picked up steam over the last few years. Whether it is Facebook, Twitter, Pinterest, LinkedIn, or any other network, most people expect a reputable business to have a presence somewhere online. But that is not enough. While some businesses think that just having
Read more
3
Jan

Utilizing the Right Digital Marketing Tools to Benefit your Company

When thinking about traditional marketing types, thoughts of billboards, ads in newspapers and magazines, commercials, and phone calls come to mind. However, the rise of tech and various forms of digital media have transformed the way that we look at marketing. Now, the main types of marketing are the different forms of digital marketing. If you want your business to
Read more
17
Aug

Keeping Customers on Social Media Using Incentives

Building a strong social media presence is one of the most important aspects of implementing a digital marketing strategy. Your social media accounts are your public presence, communications channels, and marketing tools all wrapped into one. So, how do you keep people on your pages once you get them there? Since it is hard enough just to get customers on
Read more
13
Aug

Does Traditional Media Still Work?

Understanding your place in a market is the first step to running a successful business. When you know where you belong on the shelves, which customers you are trying to attract, and what your competitor has to offer, you can then assess your business model and adjust accordingly. A good rule in the world in business is about adaptation. Those
Read more
12
Aug

What are Paid, Owned and Earned Media?

Consumers stumble across your brand due to your clever campaigns, your business and branding itself, or word-of-mouth. No matter the way a new lead comes across your business, each one is as equally important as the others. Three types of media funnel possible consumers towards their purchasing decision: Paid Media Paid media is purchased advertising space that reaches a target
Read more