When social media networks exploded in the early 2000s, most networks were used by friends connecting with one another. Over time, businesses started to see the hidden marketing power locked within these networks. Thus, some companies began using social media networks as a marketing tool. However, it was mostly an overlooked niche market until a few years ago. Now? Social
What do you think of when you hear the words Nike, Redbull, Tim Hortons, West Jet and others alike? These words often provoke a particular set of emotions we have towards that company. Emotions are going to differ from person to person. But that depends on who your target market is and how you want to identify with them. All
You’ve noticed all the success that businesses have achieved by harnessing the power of social media, so why not get in on the action? In order to create an authoritative presence on social media, your business needs to grow its following.