Comparing an In-house marketing team to an outsourced SEO

Marketing plays a big role in developing businesses and increasing the product and brand’s outreach. Every business needs to have an optimal marketing plan that time and goal oriented. Marketing should focus on promoting the product or the service to the right target audience. Digital marketing plays a big role in building a company’s brand and increasing the customer base. Implementing effective SEO campaigns can generate a high ROI and take you directly to your customers. Most businesses face this conundrum of whether to hire an in house team for marketing or to appoint an outsourced provider like Edkent Media, Canadian SEO Company for it. There are few things that every business needs to consider before they take this decision.

Outsourcing your marketing campaigns to a digital agency gives you access to an expert set of digital marketing practitioners. Most established companies that focus on online marketing have a team comprising social media managers, content writers, web designers, graphic designers and SEO experts. An established company with experienced team members can help address all your online marketing needs and you can solely focus on the business side of things. Edkent Media can help you with all your digital marketing needs and we provided dedicated account managers who oversee the progress of the entire project.

Building an in-house team has its own advantages as well. You have a team at your disposal and you can communicate and make changes to your marketing campaigns instantly. You won’t have to depend on the response of the external agency as you may not receive a reply as and when you need it. Having an in house team also gives you a greater control over the overall operations since it’s easier to monitor.

One of the negative aspects of having an in-house team is that it can be too expensive to build. There is also a delay before operations hit top gear since it takes time to understand the concepts of online marketing. This is where an external agency can help you save big costs. You can get access to experienced and knowledgeable personnel who can carry out activities like SEO and social media marketing. You have specialists at your disposal and this gives you a better end product.

Building an in-house team or outsourcing your marketing campaign has its own pros and cons. While an in-house team gives a greater control, external agencies can provide you complete solutions with resources readily available.

Many businesses choose Edkent Media over other digital marketing agencies owing to our prompt and proactive response. You can call us anytime to discuss about your marketing campaigns and schedule your appointment.

Comments are closed.