Work with a Digital Marketing Company That Puts Your Goals First
The content we create isn’t just there to look pretty — it helps to drive a bottom line impact. Based on the primary marketing goals of our clients, we conclude the best combination of techniques and associated content for each step of the buyer’s journey. The entire content strategy is customized for your company’s specific objectives and goals.
During each stage of the buyer’s journey, as seen in the visual to the left, we take the time to evaluate the effectiveness of different forms of content that are best suited for your company. It’s crucial that the content not only fits into your overall brand but also is executed during the proper stage to generate the best results for you.
We have never been a Toronto digital marketing company that believed in a one-size-fits-all marketing strategy, and we are ready to take on your company’s challenge of reaching its goals using a content marketing plan and strategy that has been tailor-made for your brand.
Since our inception in 2013, we’ve earned 10,000 links across 100 campaigns.
SEO Copywriting works to…
We provide Google high-quality, optimized content and in return your website will receive a page one ranking with the increased traffic of targeted leads to come with it.
On the web, we have a critical 4-6 seconds window in order to capture your customer’s attention. This is why effective SEO copywriting is imperative to a successful website.
When your brand communicates trust, it will lead to a converted prospect. If they don’t trust you, they are going to visit a competitor’s website instead.
White Paper Marketing as a Sales Tool
White papers are a powerful lead generation tool because they have a reputation for instilling trust through info-rich content. Knowing the value that white papers bring, prospects will easily hand over their email addresses in exchange for them.
In comparison to other forms of content marketing, the cost of a white paper is relatively low. Its general lifespan is 1-2 years before the need to refresh its contents. As a key driver in leads, the ROI on a single white paper will pay for itself multiple times over.
Education and Sales
Using a white paper as a soft selling tool provides you the opportunity to sell your company’s features and benefits. This is done through the creation of a powerful and educational narrative that has an effective and eye-catching visual design.
Infographics Can be Used to…
Infographics can be used to explain complex concepts or ideas within the context of a blog article.
Infographics can be shared on social media with the intention of starting a conversation with your followers.
Infographics can be used to engage prospects through eBooks, presentations and white papers.
Infographics can be used to enhance materials such as sales brochures, annual reports and promotional material.