Achieve Growth through Effective Content Marketing Strategies
Our Content-Driven Growth Strategies Include:
Work with a Digital Marketing Company That Puts Your Goals First
The content we create isn’t just there to look pretty — it helps to drive a bottom line impact. Based on the primary marketing goals of our clients, we conclude the best combination of techniques and associated content for each step of the buyer’s journey. The entire content strategy is customized for your company’s specific objectives and goals.
During each stage of the buyer’s journey, as seen in the visual to the left, we take the time to evaluate the effectiveness of different forms of content that are best suited for your company. It’s crucial that the content not only fits into your overall brand but also is executed during the proper stage to generate the best results for you.
We have never been a Toronto digital marketing company that believed in a one-size-fits-all marketing strategy, and we are ready to take on your company’s challenge of reaching its goals using a content marketing plan and strategy that has been tailor-made for your brand.
Since our inception in 2013, we’ve earned 10,000 links across 100 campaigns.
SEO Copywriting works to…
Feed Google
We provide Google high-quality, optimized content and in return your website will receive a page one ranking with the increased traffic of targeted leads to come with it.
Engage Visitors
On the web, we have a critical 4-6 seconds window in order to capture your customer’s attention. This is why effective SEO copywriting is imperative to a successful website.
Convert Prospects
When your brand communicates trust, it will lead to a converted prospect. If they don’t trust you, they are going to visit a competitor’s website instead.
White Paper Marketing as a Sales Tool
Generate Leads
White papers are a powerful lead generation tool because they have a reputation for instilling trust through info-rich content. Knowing the value that white papers bring, prospects will easily hand over their email addresses in exchange for them.
ROI Potential
In comparison to other forms of content marketing, the cost of a white paper is relatively low. Its general lifespan is 1-2 years before the need to refresh its contents. As a key driver in leads, the ROI on a single white paper will pay for itself multiple times over.
Education and Sales
Using a white paper as a soft selling tool provides you the opportunity to sell your company’s features and benefits. This is done through the creation of a powerful and educational narrative that has an effective and eye-catching visual design.
Why Blog Content is Crucial to Digital Marketing
Drives Traffic
Our blog articles are written after researching long tail keywords that will work to attract your ideal customer from search engines. By writing blog content, we are increasing the size of your website and creating highly relevant content.
Engages And Converts
When your company shows expertise and shares it, your readers have the natural tendency to increase their trust in your company. The more you educate these potential customers, the more likely they are to keep coming back.
Showcases Authority
As you continue to blog, your brand will start to show up more often in Google searches, your site will get more traffic and your brand awareness will skyrocket. Visitors will see you as an industry expert and will associate your company with that reputation.Infographics Can be Used to…
Explain
Infographics can be used to explain complex concepts or ideas within the context of a blog article.
Share
Infographics can be shared on social media with the intention of starting a conversation with your followers.
Engage
Infographics can be used to engage prospects through eBooks, presentations and white papers.
Report
Infographics can be used to enhance materials such as sales brochures, annual reports and promotional material.
Maximize your Presentation’s Effectiveness
Eye-Catching Design
With a design that catches the audience’s attention, you can nail your first impression and increase your credibility at the same time. The more engaged your audience is, the more likely they are to buy your service or product.
Compelling Content
When you communicate effectively, you can ensure that your audience understands and is compelled to take action, which will maximize your conversion rate optimization.
Increase Sales
The easiest way to convince your audience that they should buy your service or product is to keep them highly entertained and engaged in your presentation with compelling content.
Raise Capital
If you’re looking for investors, your pitch presentation could be worth millions. The difference between a yes and a no from an investor could be as simple as your content and visuals.Get in touch to find out what we can do for you
