By Momoko Price, expert conversion copywriter
Course length: 5h 16min
You’re not alone.
As a marketer, you know that having a strong value proposition & relevant messaging is critical for maximizing conversions.
But knowing this doesn’t make writing them any easier.
Pinpointing what’s uniquely valuable about your product? That’s hard enough. Figuring out how to convey this value in words that convert … That can seem damn-near impossible.
You don’t need to start writing by staring haplessly at a blank page.
What you do need is a step-by-step framework for turning those dry product specs into stellar, sticky sales copy. You need a repeatable, research-driven framework you & your team can come back to again and again.
… Which is precisely why we created this course.
See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.
PLUS: Get a complete kit of conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.
The most complete copywriting course I’ve attended so far. Aside being a difficult methodology to implement thoroughly (quite taxing on time and nerves), certainly the most air-tight approach to squeezing every last drop of copy’s power to convert.
Nenad Stojanovich, Copywriting @ NWS Designs
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
Yasmine de Aranada, Growth Strategist @ Market 8
This has been one of the most valuable courses I’ve taken. Providing content guidance to customers can be particularly challenging but Momoko’s approach provided us a clear and testable framework to apply in our consultations. Our results have been profound and our customers understand our copy goals. What used to be a a challenging undertaking is now a collaborative exercise in understanding customer experience and turning those insights into targeted messaging! I highly recommend this course to digital marketers, copywriters, and conversion optimizers. Copy-first design FTW!
Dave Hussey, Managing Director @ Grindflow Management LLC
Got a sales page or website that needs a serious messaging makeover?
Bring it to class and apply what you learn immediately as conversion copywriting maven Momoko Price reveals the exact process she uses to optimize messaging & page copy for enterprises, agencies & startups like Intuit, MetaLab, and Respondly (recently acquired by Buffer).
Momoko Price is an experienced conversion copywriter who kept sketching user flows & wireframes as part of her “writing” work.
She brings a powerful one-two punch to every client project.
While she mostly helps startups find their key messaging, she’s worked with giants the likes of Intuit, Scotiabank, AT&T, and Base CRM.
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Once you have completed the course, pass a test to earn a CXL certification.
Add it to your resume, your LinkedIn profile, or just get that well-earned raise.
You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
This course (and all others – full list here) are included with the CXL Institute subscription.
At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.
Got a team, multiple users? Get our Teams All-Access plan instead.
Some of the companies that train their teams at CXL Institute:
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