SEO Case Study

DeMark Home Ontario

Our client is a supplier of home HVAC products and related services to customers across Ontario. In particular, they are a business with a focus on energy efficiency, offering efficient HVAC systems and services to improve the efficiency of existing systems. Their business offered the sale and installation of hot water heaters, tankless water heaters, furnaces, air conditioners, and equipment maintenance by highly experienced and licensed professionals.

The Challenge

Our client had been ranked quite highly on Google and was enjoying organic traffic and leads with their existing setup. But their link-building techniques were outdated, which had caused their rankings to drop significantly and, therefore, reduced their leads. They wanted to increase their rankings organically on Google and generate more qualified leads.

Key Tactics

Initiated social media syndication to increase brand authority for search engines.
Audited website and implemented proper on-page optimization.
Started a link outreach campaign to get the best quality white hat backlinks to give their website authority to compete against their competitors.

Our SEO campaign generated a 35 per cent increase in lead volume for our client.


After two months, our SEO efforts generated a 30 per cent increase in lead volume.

Google Page 1

After two months, we ranked our client in the top 5 results on Google for their main keywords. Contrast this with their presence previously on page 2 when they approached us.

Edkent Media is a leading digital marketing company that has built a name for itself in the industry through high-quality service and results to back it up.

We execute digital marketing strategies like it’s second nature. We develop tailor-made strategies for every company that we work with based on its needs, industry rules, available resources and business goals.