Digital Marketing

Providing digital marketing services to companies that strive for business growth

DIGITAL MARKETING AND SEO SERVICES

At Edkent Media, we execute digital marketing strategies like it’s second nature. We develop tailor-made strategies for every company that we work with based on its needs, industry rules, available resources and business goals.

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Organic SEO

Thousands of Partner Websites
Only “White-Hat” Techniques
First Page Results in 6 months (most cases)

Social Media Marketing

Unique Strategies
Popular Social Platforms
Industry-related Websites and Blogs

Pay-Per-Click Marketing

Google AdWords
Display Ads
Professional Optimization and Reporting

Consulting & Analytics

Web Analytics and Reporting
Project Management
Strategy Development and Optimization

Local SEO

Organic SEO Results
Landing Page Promotion
Directory Submission

Email Campaigns

Custom Graphic Design

Analytics and Reporting

Development and Optimization

Reputation Management

Reviews
Case Studies
Professional Articles

Content Marketing

Lead Magnet Materials
Blogs and White Papers
Infographic Design

MONTH-BY-MONTH:

HOW IT WORKS

Our goal is to a build an effective system that will grow on its own and deliver continuous results while achieving traction that deliver our clients leads and sales.

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STEP 1: PREPARATIONS

STEP 2:
CONVERSION RATE OPTIMIZATION & SEM

STEP 3:
ONSITE SEO & CONTENT

STEP 4:ONGOING SUPPORT & CONSULTING

STEP 1: PREPARATIONS

DETERMINE BASELINE.
WEBSITE AND
COMPETITION RESEARCH.

INVESTIGATE ISSUES,
ANALYTICS DATA AND
CURRENT CONVERSION RATE.

DEFINE RESOURCES
SUCH AS TIME,
BUDGET AND STAFF.

SET UP GOALS IN REGARDS
TO TRAFFIC, LEADS AND
CONVERSION RATE.

CREATE PERSONALIZED,
ANNUAL ONLINE
MARKETING STRATEGY.

STEP 2: CONVERSION RATE OPTIMIZATION & SEM

Conduct effective SEM to bring immediate results
Monitor and constantly improve conversion rate through website design changes
Improve conversion rate using tests to figure out what users are doing on a specific website
Conduct A/B testing to find the right layout, copy, and colours that push the highest percentage of site visitors to fill out your form or call in
Increase your qualified traffic by bidding on and optimizing for the right keywords
Produce better keyword traffic data by making better decisions about your website and ad copy to better target the right customers
Ensure your CTA buttons stand out visually, appears clickable and uses short, gain-focused text
Create landing pages that are clean and uncluttered, conveying both trustworthiness and professionalism to prospective clients
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STEP 3: ONSITE SEO & CONTENT

Assert a continuous, strong SEO presence that will help to deliver continuous traffic and leads even after the campaign’s completion
Implement a SEO-friendly navigation structure
Update website architecture, optimize Meta tags, create sitemap and begin cross-linking
Increase website speed and server side optimization, including 301 redirects and robots.txt
Examine and transfer Google analytics and other tracking accounts
Content marketing strategy creation and implementation to support SEO efforts

ORGANIC SEO: WHY CHOOSE US?

Proven Expertise

We’ve seen search engines, like Google, change their algorithms numerous times. Having identified this trend a number of years ago, we’ve built our own systems to keep us constantly updated ever since.

Many Partner Websites

We have partnered with countless websites to help with our SEO efforts including quality white-hat websites, blogs, social media platforms, PR websites, popular directories and informational sites across hundreds of industries.

Real Results

We are able to deliver a first page ranking on Google’s search engine results page within two to three months for a selected group of keywords. Yes, these results are possible for those of us who know how to optimize properly.

PPC VS ORGANIC SEO

DOING NOTHING

PAY-PER-CLICK

ORGANIC SEO

DID YOU
KNOW?

The average cost per click for a company that just uses PPC campaigns is 2.5 times more than a company that pays for our digital marketing and organic SEO services combined.

STEP 4: LINK BUILDING & REPUTATION MANAGEMENT

Establish a solid level of our client’s online reputation with website updates, reviews and subscribers on Facebook, YouTube and Yelp.
Website submission to popular directories
Content development and distribution
Implement effective social media strategies on multiple platforms based upon demographic research in order to reach your ideal customers
Link building from industry-related websites
Guest blogging and PR services

STEP 5: ONGOING SUPPORT AND CONSULTING

Personal account manager to communicate with
Monthly project discussions
Analytics data review and reports
Campaign direction optimization
Creative ideas to consistently enhance campaigns
Continuous strategy building and brainstorming
Can We Help with Your Digital Marketing?

Get in touch to find out what we can do for you