Tailored Digital Marketing Services in Toronto for Business Growth

BOOK A CONSULTATION
Featured in logos

DIGITAL MARKETING AGENCY TORONTO

At Edkent digital marketing agency Canada, we execute digital marketing strategies like it’s second nature. We develop tailor-made digital strategies for every company that we work with, based on its needs, industry rules, available resources and business goals.

BOOK A CONSULTATION
digital marketing agency

Services We Offer

We offer a full suite of digital marketing services in Canada – all aimed at giving your brand huge digital exposure.

ORGANIC SEO

  • Thousands of Partner Websites
  • Only “White-Hat” Techniques
  • First Page Results in 6 months (most cases)

SOCIAL MEDIA MARKETING

  • Unique Strategies
  • Popular Social Platforms
  • Industry-related Websites and Blogs

PAY-PER-CLICK MARKETING

  • Google Ads (formerly AdWords)
  • Display Advertising
  • Professional Optimization and Reporting

CONSULTING & ANALYTICS

  • Web Analytics and Reporting
  • Project Management
  • Strategy Development and Optimization

LOCAL SEO

  • Organic SEO Results
  • Landing Page Promotion
  • Directory Submission

EMAIL CAMPAIGNS

  • Custom Graphic Design
  • Analytics and Reporting
  • Development and Optimization

REPUTATION MANAGEMENT

  • Reviews
  • Case Studies
  • Professional Articles

CONTENT MARKETING

  • Lead Magnet Materials
  • Blogs and White Papers
  • Infographic Design

MONTH-BY-MONTH: HOW IT WORKS

Our goal is to a build an effective system that will grow on its own and deliver results constantly. It’s how we achieve traction for our clients, helping deliver far more leads and sales.

tree
tree
tree
tree big

STEP 1:
PREPARATION

STEP 2:
CONVERSION RATE OPTIMIZATION & SEM

STEP 3:
ONSITE SEO & CONTENT

STEP 4:
ONGOING SUPPORT & CONSULTING

STEP 1: PREPARATION

STEP  PREPARATIONS
1

DETERMINE BASELINE, WEBSITE AND COMPETITION RESEARCH.

2

INVESTIGATE ISSUES, ANALYTICS DATA AND CURRENT CONVERSION RATE.

3

DEFINE RESOURCES SUCH AS TIME, BUDGET AND STAFF.

4

SET UP GOALS IN REGARDS TO TRAFFIC, LEADS AND CONVERSION RATE.

5

CREATE PERSONALIZED, ANNUAL ONLINE MARKETING STRATEGY.

STEP 2: CONVERSION RATE OPTIMIZATION & SEM

  • Improve conversion rate using tests to figure out what users are doing on a specific website
  • Conduct A/B testing to find the right layout, copy, and colours that push the highest percentage of site visitors to fill out your form or call in
  • Increase your qualified traffic by bidding on and optimizing for the right keywords
  • Produce better keyword traffic data by making better decisions about your website and ad copy to better target the right customers
  • Ensure your CTA buttons stand out visually, appear clickable and use short, gain-focused text
  • Create landing pages that are clean and uncluttered, conveying both trustworthiness and professionalism to prospective clients
STEP  CONVERSION RATE OPTIMIZATION SEM

STEP 3: ONSITE SEO & CONTENT

STEP  ONSITE SEO CONTENT
  • Assert a continuous, strong SEO presence that will help deliver continuous traffic and leads even after the campaign’s completion
  • Implement an SEO-friendly navigation structure
  • Update website architecture, optimize meta tags, create sitemaps and begin cross-linking
  • Increase website speed and perform server-side optimization, including 301 redirects and robots.txt
  • Examine and transfer Google Analytics and other tracking accounts
  • Create and implement content marketing strategy to support SEO efforts

STEP 4: ONGOING SUPPORT & CONSULTING

  • Personal account manager to communicate with
  • Monthly project discussions
  • Analytics data review and reports
  • Campaign direction optimization
  • Creative ideas to consistently enhance campaigns
  • Continuous strategy building and brainstorming
STEP  ONGOING SUPPORT AND CONSULTING

Digital Marketing FAQs

What is Digital Marketing?

Digital marketing is a form of online marketing that uses digital channels, such as search engines, websites, social media, email, content, banners, and mobile apps, to promote a product or service and reach customers. The goal of digital marketing is to connect with customers where they are spending their time online, and to deliver targeted and personalized messages that inspire them to take action.

Digital marketing encompasses a range of tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and more. By leveraging these tactics, businesses can reach a large and targeted audience, and measure the success of their marketing efforts in real-time.

Digital marketing is often seen as a cost-effective alternative to traditional marketing, as it allows businesses to reach a large and targeted audience, measure the success of their campaigns, and make informed decisions about where to allocate their marketing budget. With the ongoing shift towards online behavior, digital marketing has become an essential part of any comprehensive marketing strategy for businesses of all sizes.

How do you use digital marketing services to drive up Conversions?

To drive up conversions with digital marketing service, businesses need to create and execute a strategic plan that effectively reaches and engages their target audience. Here are some key steps for using digital marketing to drive up conversions:

  1. Define your target audience: Understanding your target audience is crucial in creating an effective digital marketing strategy. This includes their demographics, interests, pain points, and behavior patterns.
  2. Identify your conversion goals: Determine what specific actions you want your target audience to take, such as making a purchase, filling out a form, or subscribing to a newsletter.
  3. Choose the right channels: Choose digital marketing channels that are most likely to reach and engage your target audience, such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, or video marketing.
  4. Create compelling content: Develop content that is relevant, valuable, and engaging to your target audience, such as blog posts, infographics, videos, and ebooks.
  5. Optimize your landing pages: Ensure that your landing pages are optimized for conversions, with a clear call-to-action (CTA), a simple and user-friendly design, and relevant information about your product or service.
  6. Use A/B testing: Test different elements of your digital marketing campaign, such as the headline, CTA, or landing page design, to determine what resonates best with your target audience and drives the most conversions.
  7. Continuously measure and adjust: Regularly monitor the results of your digital marketing campaign and adjust your strategy as needed based on the data you collect. This will help you continuously improve your conversion rate and maximize your return on investment.

By following these steps and working with a digital marketing company, businesses can effectively use digital marketing to drive up conversions and achieve their marketing goals.

How to choose the right digital marketing agency?

Choosing the right digital marketing agency is crucial for the success of a business’s marketing efforts. Here are some factors to consider when selecting a digital marketing agency in Canada:

  1. Expertise and experience – Look for an agency that has expertise and experience in the areas of digital marketing that are most relevant to your business.
  2. Case studies and client testimonials – Review the agency’s portfolio and case studies to see the types of work they have done for other clients, and read testimonials to see how they have helped other businesses succeed.
  3. Communication and collaboration – Choose an agency that values open communication and collaboration and is willing to work closely with your business to achieve its marketing goals.
  4. Understanding of your business and industry – The right digital marketing agency will take the time to understand your business and industry, including your target audience and competition, to develop a customized and effective marketing strategy.
  5. Alignment with your goals and values – Make sure the agency’s goals and values are aligned with your own, and that they have a deep understanding of what your business is trying to achieve through digital marketing.
  6. Flexibility and adaptability – The Canadian digital marketing landscape is constantly changing, so choose an agency that is flexible and adaptable, and can adjust their strategies as needed to meet your evolving needs.
  7. Pricing – Consider the agency’s pricing and services, and make sure they are transparent about their costs and the value they provide. Choose an agency that offers competitive pricing and provides a good return on investment for your marketing budget.
  8. Reporting and transparency – Choose an agency that provides regular, detailed reporting and is transparent about the results they are delivering for your business. This will help you monitor the effectiveness of your digital marketing efforts and make data-driven decisions to improve them over time.
  9. Reputation and references – Research the agency’s reputation and ask for references from other businesses they have worked with. Speaking with past clients can provide valuable insights into the agency’s strengths and weaknesses and help you make a more informed decision.
  10. Chemistry and compatibility – Finally, choose an agency that you feel comfortable working with and that you feel has a good understanding of your business and its goals. Building a strong relationship with your digital marketing agency is key to success, so make sure you choose an agency that you feel a good rapport with and that you trust to help take your business to the next level.

Taking the time to carefully evaluate potential digital marketing agencies and considering these factors can help you choose the right partner to help grow your business and achieve your marketing goals.

How are you different from other Digital Marketing agencies?

We believe that we are not just a digital marketing agency in Toronto you have hired but your partners responsible for your business growth. We ought to feel your pain and share your burden. So we step into your shoes to understand your needs and your challenges. We believe in customizing our strategies to maximize your benefits. What also makes us special is our people. We have domain experts from different verticals who really understand the nuances of the industry and its purchase journey.

We also have systematic processes in place that make us responsible for our actions and accountable for the consequences.

Another key differentiator is our focus on transparency and collaboration. We believe in working closely with clients to understand their unique needs and goals, and in providing regular reporting and insights to help businesses make informed decisions.

We also have a deep understanding of the Canada digital marketing landscape and are constantly staying up-to-date with the latest trends and best practices. This means that we are able to provide a comprehensive suite of digital marketing services, from website design and optimization to search engine marketing and social media advertising.

Overall, we offer a unique combination of marketing technology, transparency, collaboration, expertise, and adaptability, which sets us apart from other top digital marketing agencies in Canada and allows us to deliver exceptional results for our clients.

What are best Digital Marketing channels?

The best digital marketing channels depend on the specific goals and target audience of a business. However, here are some of the most commonly used and effective digital marketing channels:

  1. Search Engine Optimization (SEO) – This involves optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords.
  2. Pay-per-click advertising (PPC) – This is a form of online advertising where businesses pay each time a user clicks on one of their ads.
  3. Content marketing – This involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
  4. Social media marketing – This involves using social media platforms to promote a business and engage with its target audience.
  5. Email marketing – This involves sending promotional emails to a list of subscribers to drive sales and engagement.
  6. Influencer marketing – This involves partnering with influential individuals in a target market to promote a brand or product.
  7. Affiliate marketing – This involves partnering with other businesses to promote each other’s products and sharing the revenue generated from sales.
  8. Video marketing – This involves creating and sharing video content to promote a business and engage with its target audience.

The best digital marketing channels for a business will depend on its goals, target audience, and budget, among other factors. A good digital marketing agency can help a business determine which channels are the best fit for their needs and develop a strategy to effectively utilize those channels.

How much does Digital Marketing cost?

It is tailor made to your requirement. Depending on your industry, competition, service buckets and goals, the cost can be determined. Each account is unique with unique requirement to back it up.

The cost of digital marketing services can vary greatly depending on several factors, including the scope of services provided, the size and complexity of the campaign, and the level of expertise required.

On the lower end of the spectrum, businesses can expect to pay anywhere from a few hundred dollars per month for basic digital marketing services, such as social media management or website optimization. At the higher end, more comprehensive digital marketing campaigns can cost tens of thousands of dollars per month, especially if they involve advanced tactics like search engine advertising or e-commerce optimization.

It’s important to note that the cost of digital marketing services should not be the only factor considered when selecting a digital marketing agency. The right agency for your business is one that offers a good balance of cost and value, delivering high-quality services at a fair price and providing a positive return on investment for your marketing budget.

Ultimately, the cost of digital marketing services will depend on the specific needs and goals of your business, so it’s best to discuss your budget and expectations with a potential agency to get a more accurate estimate of the cost of services.

How does Digital Marketing Agency impact new business?

It is crucial for you to be present in front of your target audience. Small businesses can take advantage of the already established platforms to help get to their prospective leads faster. Digital marketing company Toronto helps you elevate to the level of top brands and compete for market share.

A Canada digital marketing agency can have a significant impact on a new business by helping it to establish an online presence, reach its target audience, and achieve its marketing goals. Here are some of the ways a digital marketing agency can impact a new business:

  1. Brand Awareness: A  Toronto digital marketing agency can help a new business build brand awareness and establish a strong online presence through tactics like search engine optimization (SEO), social media marketing, and content marketing.
  2. Targeted Marketing: A digital marketing agency Toronto can use data and analytics to understand the demographics, interests, and behaviors of a new business’s target audience, and develop targeted marketing campaigns that reach them where they are active online.
  3. Increased Traffic and Sales: By using a combination of tactics like search engine optimization, paid advertising, and social media marketing, a digital marketing agency can drive increased traffic and sales to a new business’s website and help it reach its revenue goals.
  4. Improved Website Optimization: A digital marketing agency in Toronto can also help a new business improve the user experience and functionality of its website, making it more attractive and accessible to potential customers.
  5. Competitor Analysis: A digital marketing agency can conduct a thorough analysis of a new business’s competition, and develop a strategy to help it differentiate itself and stand out in the marketplace.
  6. Marketing Analytics: A digital marketing agency can provide detailed reporting and analysis on the performance of a new business’s marketing campaigns, helping it make data-driven decisions to optimize its marketing efforts over time.

By leveraging the expertise and technology of a digital marketing company, a new business can establish a strong online presence, reach its target audience, and achieve its marketing goals more effectively and efficiently. Contact our digital marketing company to jumpstart your digital marketing efforts.

How does reporting work?

We provide custom reports for all the digital marketing campaigns. The report consists of key metrics like spend, impressions, clicks, leads, Cost Per Lead and benchmark numbers. Our reports dive deep into the data already present and benchmark’s our efforts against it. Where it is organic growth on Social Media, paid ads, email marketing or SEO, we have a robust reporting model that covers them all.

How cost effective is digital marketing vs. traditional marketing?

Digital marketing can be more cost-effective than traditional marketing in many ways. Here are some of the factors that contribute to the cost-effectiveness of digital marketing:

  1. Increased Reach: Digital marketing can reach a much larger audience than traditional marketing, as it can target specific demographics, interests, and behaviors, and reach people where they are active online.
  2. Targeted Advertising: Digital marketing allows businesses to place targeted ads in front of their ideal customers, reducing the cost of reaching uninterested or irrelevant audiences.
  3. Measurable Results: Digital marketing provides real-time data and analytics, allowing businesses to measure the success of their campaigns and make informed decisions about where to allocate their marketing budget.
  4. Lower Cost Per Impression: Digital marketing often has a lower cost per impression than traditional marketing, as digital ad placements can be purchased in bulk and are often less expensive than traditional advertising channels like TV or print.
  5. Scalability: Digital marketing campaigns can be easily scaled up or down depending on the success of the campaign, providing businesses with the flexibility to adjust their marketing efforts as needed.

However, it’s important to note that the cost-effectiveness of digital marketing compared to traditional marketing will vary depending on the specific needs and goals of the business, as well as the tactics used in each campaign. In general, digital marketing can be a more cost-effective option for businesses that want to reach a large and targeted audience, measure the success of their marketing efforts, and make data-driven decisions about their marketing budget.

How to create a digital marketing strategy for a business?

Here are the steps to creating a digital marketing strategy for a business:

  1. Define your business goals: What do you want to achieve with your digital marketing efforts? This could include increasing website traffic, boosting sales, building brand awareness, or expanding your customer base.
  2. Identify your target audience: Who are you trying to reach with your digital marketing efforts? What are their demographics, interests, and behaviors? Understanding your target audience will help you to create content and campaigns that resonate with them.
  3. Conduct a competitor analysis: Who are your main competitors, and what are they doing in the digital marketing space? Understanding what they are doing well and where they are lacking can help you to develop a strategy that differentiates you from the competition.
  4. Choose your digital marketing channels: Which digital marketing channels will be most effective in reaching your target audience and achieving your business goals? This could include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, or content marketing.
  5. Develop a content plan: What types of content will you create and share on your digital marketing channels? This could include blog posts, infographics, videos, or social media posts. Make sure your content aligns with your business goals and speaks to your target audience.
  6. Set your budget: How much money will you allocate to your digital marketing efforts? This will depend on your business goals, target audience, and the channels you choose to focus on.
  7. Track and measure your results: Use analytics tools to track the performance of your digital marketing campaigns, and make adjustments as needed. Regularly measure your results against your business goals to see what’s working and what’s not, and make data-driven decisions about your marketing efforts.

By following these steps, you can create a comprehensive digital marketing strategy that helps you reach your target audience, achieve your business goals, and make the most of your marketing budget.

Best SEO Toronto

Step-by-Step Guide To Internet Marketing

Download our eBook "Step-By-Step Guide to Internet Marketing" for a comprehensive look at how to set your business up for growth, online!

  • This field is for validation purposes and should be left unchanged.

As seen in:

Can We Help with Your Digital Marketing?

Get in touch to find out what we can do for you

Get a ConsultationCall Us 647-352-8700