Advertising in the digital space has become important for all business owners and individuals to market their products and services. In order to reach an audience across a wide-ranged geographical area, it is important to have a professionally built website. But just having a website does not imply that its reach will increase instantly. In order to attract more online visitors, you need to ensure that your website is ranking high on search engines. One of the most critical factors in ranking your website on any search engine is domain age.
How Does Domain Age Affect SEO
Google lists over 200 factors for ranking a website on its search engine. With that being said, domain age has been considered one of the most essential factors in ranking any website.
Domain age describes the history of the website on the internet and how trustworthy the domain is. New domains need time to build their trust on the web and maintain stable search results. Let’s take a look at the following examples:
Case 1: Website A is 5 years old and Website B is relatively new, about a month old. Once you start building backlinks, Website A will show prominent results and will start to settle around the 3rd or 4th page. But Website B, which is still new, will require more time to show better results and start results on the SERP. As you can clearly see, since Website A has a history on the web makes it a more trustworthy asset as opposed to the new one.
Case 2: Website A is still 5 years old and Website C is 1 year old. Once you start building backlinks, the ranking difference may not be much of a change. This is due to the fact that both sites have some history on the web, which builds their authority. In this second scenario, Website C has a better chance ranking higher since Google tends to favour websites with fresher content, opposed to Bing and Yahoo that favour old content.
Domain Registration vs. Domain Age
One of the biggest misconceptions regarding domain age is the confusion of it being the same domain registration. Registering your domain name does not signal search engines that your website is indexed. You will need to add suitable content and build the website in order for the spiders to crawl your website.
So, how long does it take it index a site and start building its history?
This is a variable component and does not have a specific number as it depends on how long you take to build the website and how suitable the content is.
Many professionals use a free lookup tool called Whois to check for domain name registration information. The date shown on this website is not always accurate and should only be taken as the estimate.
Chasing the Age with Links
SEO professionals use ghost link building tactics to rank a new website quicker on the search engines. This is where they try to bridge the gap between the rankings through the regular link building. During this process, the new domain can be sandboxed for 3 to 6 months. Directing spam links to a website endangers its authority and makes it vulnerable to manual penalties or de-indexing.
Many business owners and online marketers often change their domain names once the website gets flagged. Changing a domain name on regular basis does not help you build online authority. It is imperative to build website authority so you have better search results. This is why building a website organically is a better way to build your brand.
Domain Age is an Important Part of SEO
Online marketers include aged domains as part of their SEO plans for numerous purposes. One of those purposes is the role that domain age plays in increasing search result rankings.
The domain age works together with the website’s backlink profile and content to build authority and keep its ranking stable.
Looking to implement SEO into your digital marketing strategy? Contact Edkent Media to see how we can increase your online rankings today.
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