Welcome to another fascinating blog post related to effective SEO strategies. Today we are going to provide exclusives tips on how small business can compete with the big sharks in SEO. These tips will surely help you visualize the countless opportunities still available for you to get the desired growth. So why wait and let’s get started.
- Specialize in a niche: You might imagine that the best option for search visibility is usually to cover as many areas as possible. As an example, if you work within heating, cooling, plumbing, roofs, construction and a dozen other labor services, you will appear in search engines for queries relevant to any of those key terms. However, if you’re trying to compete with the biggest competitors, it’s better to take more of a niche focus. Having several areas of specialization offers you relevance for a variety of keywords, but your relevance for all of them is somewhat low.
- Long Keywords is your best companion: When you focus on a specialized niche, you have to focus on long tails words with low searches to increase your rankings. Basically, long tail words are extended phrases or short sentences such as “the roofing company in Mississauga” as opposed “roofing Mississauga”. Long tail words can easily be written in the content of your website.
- Targeting the local community: your local community is your biggest customer market. Every business needs recurring clients that would use their products and services on a regular and the best way to get those clients are by targeting the people around your geographical settings. You should focus on getting your name out and attending more community events for brand promotions. You don’t have to target the entire city if your neighborhood can give you high volume of customers.
- Social media-the new community hub: Social media platforms are the new communication platforms in this digital age and it is where the biggest pool of seeking customers is present. You should have your personal business pages on these platforms to get more brand awareness and you should engage more on a personalized, one-on basis. Social media plays a crucial part in local community promotions.
We hope these tips will help you in expanding you brand awareness online and we can help you get you the top rankings that your company deserves. Stay tuned for tips and consultation. You can call us or an email for any inquiries.