With more and more businesses currently being forced to work from home as a result of the ongoing pandemic, and many more opting to alter their working methods for good and make remote working their new norm, webinars have enjoyed a significant surge in popularity. They are making communication with prospective and existing clients, employees and partners much easier and incredibly efficient – especially in these times of remote work and remote sales.
With the opportunity to give memorable presentations, perform product demonstrations and get your message to a global audience, done right, webinars can become an incredible means of outreach, education, showcasing products, and more!
Here’s a snippet of a webinar we helped Pace Law Firm’s immigration division host for clients and practitioners around the world.
What is a webinar?
For those of you who may be new to the world of the webinar (and many small businesses and professionals are), they are best described as online seminars, workshops or lectures. Simple webinars overlay an audio or video feed with a presentation; more advanced ones employ software to create a more interactive experience for audiences.
Though most people have the basic equipment to host a webinar (a computer, camera and microphone), the toughest aspect of a webinar is production experience. There can be a great deal to manage behind the scenes, to present a professional webinar.
At Edkent we put the needs of our clients first – that’s one way we keep costs under control. From simple audio presentations to multi-stream video and interactive presentations, we are committed to making webinars a powerful marketing tool for you.
5 reasons why you should host a webinar
There are undoubtedly many more reasons why working with a digital marketing agency to host a webinar would benefit your business, and here are five.
1. A webinar will help you develop authority and build trust
Giving you the perfect opportunity to showcase the knowledge you have of your industry, and your expertise, a webinar gives you an audience keen to learn more about you and your services or products.
2. Webinars help create brand awareness and build business relationships
With a webinar, communicating directly with existing and prospective clients enables them to get to know more about you on a more personal level, and high-quality webinar content means that you can promote your business at the same time.
3. A webinar gives you a greater understanding of your target audience
Getting to know your audiences’ needs, challenges and desires has never been easier than with a webinar. Interactive question and answer sections can give you a wealth of information from which to tailor your products and/or services to match their needs.
4. Webinars are ultra-convenient and cost-effective
The cost of holding meetings, workshops and seminars using traditional methods can skyrocket, and they require a lot of coordination and effort to plan and host. Webinars are a lot more flexible and all types of businesses can make the most of a webinar.
5. A webinar can help you generate leads
Direct interaction is one of the most sureshot ways of generating leads, and webinars allow just that. Using simple calls-to-action you can get people to send in their email addresses, phone numbers, desired feature list and more.
Host your own lead-boosting webinar with the help of Edkent Media
Digital marketing has never been more important than it is today. ‘Go online’, ‘shop online’, ‘at-home consultations’ and ‘contactless’ are the war cries today and webinars another way of answering them. At Edkent we work with all types of businesses for their webinars – from brick-and-mortar stores to construction companies to law firms and accountants.
We offer a complete marketing experience (and the kitchen sink!), including social media management, search advertising and social marketing, content creation, video and audio production, influencer marketing and more.
How exactly can a digital marketing company help with webinars?
While webinars are undoubtedly an invaluable opportunity to both generate and follow up on new leads, if you don’t have the resources to create, host and market one, then you’ll definitely need some help. As a full-service digital marketing company we bring the experience and equipment you need to host a professional webinar.
While you’ll need to generate the topic/subject for your webinar, beyond that, a professional team will do everything else for you, including, but not limited to, the following:
- Production
- Software
- Video and audio equipment
- Script writing
- Marketing
- Email marketing
- Follow-ups
Are you ready to hit new targets and break boundaries with your own webinar?
If so, then you can choose to carry out some of the initial research and planning yourself or reach out to us. The good thing about working with Edkent is that you don’t need to know anything about webinars, let alone how to market one, we will take care of it for you.
Find out how easy and affordable Edkent Media makes hosting webinars, animated videos and more. Talk to us today.
