Our Digital Marketing Specializations
If you can’t measure, you can’t grow
Measuring and tracking is the difference between hoping for results and actually getting a return (ROI) on your digital marketing investment.
There are hundreds of statistics, numbers and analytical combinations that could provide insight into your customer’s behaviour, but not every metric is suited to your digital marketing plan. The main three categories, listed below, include universally applicable metrics to judge your digital marketing success.
Number of new visitors vs. number of return visitors
Traffic by sources or channels
Cost per conversion
Cost per acquisition
Return on investment (real and projected)
Convert Prospects into New Customers
Email marketing keeps your prospects aware that your company exists and that it should be their number one choice for the particular product or service your company is offering.
The key aspect of email marketing is the concept of segmentation. When we develop an email marketing series, this is the first thing that we do in order to develop personal & customizable messages for your targeted audience.
The desired action of the email marketing campaign also needs to be determined. Are you trying to convert the prospect into a client? Are you using it as a client nurturing tool? Or, are you looking to sell your products? Whichever intention you may have, Edkent Media has the expertise to reach your goals. And with the use of marketing automation, the process couldn’t be simpler to understand and use.
There is no guess work in email marketing. We are able to track who opened your email, which links were clicked and how many recipients unsubscribed. This allows our A/B testing to have comparable data that can be learned from and improved upon.
Convert Traffic to Qualified Leads with Web Design
A well-built optimized website will generate better customer traffic and an enhanced user interface will increase conversion that will generate new business at a rapid rate. Your company’s online success often rests on the design of your website. This is because if customers come across your website and aren’t impressed with they saw, they will close the site as quickly as they opened it.
A visually appealing website is not going to convert visitors into customers. That is why we pay attention to design elements on the sites we create in order to maximize its lead generation capabilities. Our ability to align elements of design with the marketing goals of your company has benefited our clients greatly. We bring our expertise in crafting online forms and landing pages to help deliver impressive results to our clients.
We ensure that our websites are responsive on desktop and mobile. We optimize loading speed to guarantee that your website is running at its maximum capacity.
Our websites are designed specifically for your company based on competition analysis and for the user engagement of the customers.
Use Compelling Content to Engage Your Potential Customers
Wouldn’t you like to be viewed as an authoritative source of information? The main purpose of content marketing is to distribute valuable content that will attract and retain a clearly-defined audience. The four main reasons that companies need content are risk mitigation, lead generation, lead nurturing and lead scoring.
Reading into the customer’s mind helps to deliver a better product and engages them at all stages of the customer buying journey. With the creation of buyer persona, content can be catered to your ideal customer’s interest.
With our expertise in research and our knowledge on the latest trends, we are able to reach out to a wide audience with the most appealing and informative content. There are a variety of content types we provide including blog posts, eBooks, templates, whitepapers, reports, infographics and videos.
We create content that we know will engage your target audience. We design content based on the audience’s proven interest in it, increasing the content sharing possibilities. Our team of experts is capable of building a content strategy that will deliver the maximum impact.
Take Control and Manage Your Online Reputation
Your business may be suffering from a poor reputation online and you may not even be unaware of the fact that it’s happening.
A company’s online reputation plays a vital role in the influence of its customers and the brand’s ability to generate revenue. Unfortunately, online reputation is often neglected. With our expertise in online reputation management, you can successfully manoeuvre past any concerns and start to become more relatable to your customers.
It is said that 66% of global consumers trust online reviews from strangers when making purchasing decisions. It doesn’t matter if you’re a carpet cleaner, a painter, a dentist or a plastic surgeon. What people say about your business online has become the most important reflection of your company’s reliability, quality and skill.
Your online reputation investment will return vast profits from the new customers you will be attracting. Once you have developed an outstanding online reputation, your company will get to reap the benefit of pricing power. It’s time to start making online reputation your company’s priority.
Relate, Engage, and Attract Visitors through Social Media Marketing
We are a top rated Social Media Agency in Toronto!
Your potential customers are more social media savvy than ever before. This means that they need to be constantly engaged and to be provided the most relevant information in order to maintain your brand’s visibility and popularity.
When we begin or continue with your social media presence, we learn who your company’s target market is, what the best way is to encourage interaction and where to find them. We build a community around your profiles in order to increase your brand awareness and provider-customer intercommunication.
After a period of time, we will scale what social media networks are working and what ones aren’t. In this process, we may suggest another social site or simply put our efforts into the platforms that are working for your company.
Social media marketing requires a strategic approach to engage your customer base and for ad campaigns on networks such as LinkedIn and Facebook. Being a specialized social media agency, we are experts at executing social media campaigns and delivering impressive results to all our clients. We focus on targeted advertising that ensures your social media campaigns will be seen by customers who are interested in your product and/or service—making the most of your investment.
Instant Results and Traffic at a Managed Cost
PPC, also known as paid search advertising, works hand in hand with SEO in order to generate leads for your company.
The general concept behind PPC is that it lets you reach your targeted audience quicker by specifying who will see your ads, either by entering specific keywords or demographic characteristics, and you only pay when someone performs an action on your ad.
PPC campaigns are harder to manage then they may seem. We’ve seen numerous brands that suffer from poorly managed campaigns and that are essentially throwing their investment away. Does this sound familiar to what your business has previously experienced?
Our PPC experts are experienced in not only building an effective campaign strategy, but also ensuring that the performance is optimized at all times during the campaign period. We ensure that the relevant metrics of conversion and click-through rates are constantly monitored and that the marketing costs are always controlled.
Want to rank on Page 1?
We Can Help:
We’re Ranked #1 SEO Toronto Agency!
Just Google us for terms “SEO Toronto” or “Toronto SEO” or “Internet Marketing Toronto” and you will find us on top!
Search engine optimization requires a specific set of skills that not everyone has. Apart from mastering the ability to understand Google’s search engine algorithm, you need to understand the needs of your customer to build a successful SEO strategy.
While PPC advertising may drive more revenue and social media marketing may be more imperative for your image, SEO needs to be the base of your online presence. SEO is also the most cost-effective digital marketing service that provides an impressive return on investment.
The click-through rate of the number one organic position on Google is over 35%. This dramatically drops to 13% if you’re in the second position. To put this in perspective, your competitor is going to get significantly more leads from ranking just one position higher, let alone if you’re not even ranking on page 1 at all.
We are a top-rated, results-driven Toronto SEO company that utilizes our expertise in building solutions to increase your brand’s visibility and successfully engages your visitors. Our ultimate goal is to build a platform that enables your brand’s long-term success.
EVALUATE YOUR COMPANY’S DIGITAL MARKETING GOALS
We begin new working relationships by evaluating your digital marketing goals. This way we can ensure that they align with the strategy that will be implemented down the line. This is the portion of the on-boarding process where we will work together to fully grasp the market a company is trying to target and reexamine its target customer profiles. This is important to align with the evaluation of the company’s messaging strategies, including which types of message are best performing with their audience.
If you have switched from another internet marketing company and have active campaigns, this is the time where we evaluate what we can do to improve those results. This includes finding out which keywords are performing and which are not in a PPC advertising campaign.
The communication between the company and the designated account manager during this time is crucial to establish the long-term goals that we are putting in place.
RESEARCH INDUSTRY AND COMPETITION
Competition research is done to gather information that is needed to make informed business decisions such as those surrounding products, prices, placement, and promotion. This research helps to build an accurate picture of the market you’re working within, and to see what elements are working for your competitors.
By doing thorough industry research on every new client, we can evaluate the company’s value and its future performance. This business valuation requires a great attention to detail. We perform industry research to identify what the leaders in your discipline are doing to succeed and how that differs from your current digital marketing efforts.
Without a clearly identified target audience, you are essentially throwing your money away. And we’re not going to let that happen. When you are one of our clients, we research and create buyer personas for your business. This will focus our digital marketing efforts and the increased number of leads your business receives will be proof of its effectiveness.
IMPLEMENT RESEARCH-BASED STRATEGIES
Based on the previous steps, we take our strategies and implement them into our overall digital marketing efforts. This involves putting the marketing design, execution and scheduling into development. Timelines and specific tasks will be given to our core team to ensure work is done right and on time.
During this step, we will be in communication as approvals are needed and/or required from you, as well as progress updates to keep you informed of our efforts. We also establish a system for tracking and monitoring the strategies; schedule monthly meetings with established methods of the reporting process; and establish a performance management system.
We monitor the implementation process closely since we know that, at some point, we will need to make necessary modifications to maintain growth.
MEASURE AND TRACK RESULTS
Measurement is crucial to any company’s growth. If measurement and tracking tools aren’t implemented, there is no way of knowing whether a strategy is working or not. We are a results-driven SEO Toronto company that utilizes this collected data to optimize our strategies to their fullest potential.
Besides being one of the best SEO Toronto and Internet Marketing Toronto company, we utilize tools that can measure the following:
Number of calls and conversions through a PPC advertising campaign
Reach, interactions and impressions on shared social media content
Bounce rate, time spent and engagement rate on your website
Where visitors are spending time on your website and what they are clicking on
With the data collected, we are able to strategize elements of your digital marketing to increase the results and, ultimately, the leads that your company is receiving.
OPTIMIZE STRATEGIES TO INCREASE RESULTS
With the data collected during the measurement and tracking stage, we are able to constantly optimize and adjust whatever is required to achieve the results that we have promised to our clients. We stay true to our word when we guarantee our clients leads and optimization is a key tactic that we use to make sure that happens.
For example, our PPC team is constantly monitoring and optimizing Google and Bing ads to make sure that only relevant keywords are being searched when the advertisement appears at the top of search engines. The team also rewords ad campaigns so that the campaigns will gain more attention than the competitors’ ads that are fighting for the conversion.
Once we have the initial data collected, we are consistently in the optimization stage. This means that we are constructing and executing new strategies, receiving the data-based results, and, once again, strategizing new ways to increase the impact of a certain digital marketing service.
SCALE SYSTEMS TO FURTHER FOCUS ON GOALS
This step is crucial to the overall success of every digital marketing strategy. Scaling is the process of getting rid of the past strategies that aren’t going to get you the results that you want. The digitial marketing companies who don’t use the scaling process are essentially wasting their money and lowering the return on their investment.
An example of scaling would be with social media platforms. If your company had social media profiles on Facebook, Twitter and Instagram, and Instagram wasn’t performing how we originally anticipated, we would change our efforts into another platform like LinkedIn to see if there was success. The truth is, every social media channels is not for every company, so it takes time to determine which platforms work and which do not.
The reason to scale on particular services is to guarantee that our focus and your money are working the best for you. We are in the business of making the most out of our clients’ investments, and this tactic is the way we make sure that happens.
Grow your Business with the complete marketing solution:
The process of inbound marketing focuses on attracting customers through interactions and content that is both helpful and relevant. The potential to find customers through this approach, instead of outbound marketing efforts, heightens because it utilizes channels such as blogs, social media and search engines.
WHY EDKENT MEDIA?
Out of all the digital marketing service providers who are claiming to be the best, why should you choose us?
The team at Edkent Media believes that no one understands your business better than you. But since you are busy running your business, you are looking for specialists who can help you achieve your online marketing goals—whether that is lead generation, enhancing your brand or a specific marketing need.
What sets us apart from other online marketing companies is that we make sure that you are informed about everything that’s happening, from strategy to implementation to reporting.
Our dedicated Account Managers keep in constant contact with our clients and are available at any time. Our communication methodology and the results we produce are what have led to a 95% retention rate and have made Edkent Media one of the fastest growing digital marketing agencies.
We Produce Results
Whether you want us to generate more leads, engage your customers or manage your overall marketing strategy, it all comes down to the fact of whether or not your goals have been achieved.
Before we work with a client, we take the time to fully understand your goals. Once we have a clear understanding, we formulate a plan to show you exactly how we will achieve them.
Since our objective is to build long-term relationships with our clients, we only take on clients that we are certain we can deliver results for. We have refined our evaluation process to an extent where we can determine if we’d be a good fit for your organization. You can book a consultation to get a better understanding of how we can help you.
We Practice What We Preach
We are just like you. We operate a business in a competitive market and we have areas we would like improve upon. We market our company online just like you as well. Since our inception, we made it a point to show our expertise in our services by executing campaigns for Edkent Media.
If we say SEO is our specialization, we really mean it. Just look up “SEO Toronto” or “Internet Marketing Toronto” on Google and you’ll find us on page 1. We are constantly enhancing our own online presence and have a dedicated research team that performs various tests to keep up to date on the latest marketing enhancements. Our clients benefit from this research because they don’t have to go through the trial and errors phase, and lose money.
We Want to See You Grow
We strongly believe that the only way we will grow is if we help our clients grow and achieve their marketing goals. Our objective is to build long-term relationships with our clients and the only way that can happen is if we deliver the results that are expected.
We look at our clients as our partners and we consider ourselves their marketing team. We do our best to build a level of trust with our clients to such a level that they are not only happy with their results, but they also refer us out to their peers.
Wouldn’t you like to work with a marketing team that really cares about the success of your online marketing campaigns?
We Are Specialists Not Generalists
Edkent Media believes in delivering the highest quality of work. From the beginning, we made it our mission to bring in the best of the best to strategize and implement your campaigns. Every member of our team specializes in a particular area of marketing. From creative to traffic generation to measurement and tracking, your work is handled by our experts.
Once you come onboard with us, regardless of the service you opted for, you get to leverage the expertise of our team members in every area of marketing. We do regular strategy meetings where the whole team is present and is able to provide feedback from the perspective of their expertise.
You wouldn’t want someone good in SEO to handle your social media marketing, would you?
We Don’t Work With Your Competition
We believe this is what makes us really unique. We only work with one client per industry in a given geographic area. Although we receive numerous inquiries from prospects who want to work with us, we don’t take some of them on because they operate in the same area as a client we already have.
The reason we do this is to deliver the best results for our client without having a conflict of interest. For example, there are only 10 organic spots in Google. If we are performing SEO for a client in the Toronto area, we would not take on another client in the same field because there can only be one #1 and that’s what we want to achieve for the clients we have.
You wouldn’t want your marketing team to do marketing for your competitor, would you? Because we believe we are your marketing team, we provide our clients exclusivity.
You deserve GREAT-ness!
To GAIN traffic and a customer base
A business cannot be profitable if it does not have traffic or a customer base—simple as that. But there’s a common misconception that any traffic is good traffic. Just think, if the traffic that is coming to your website has no interest in your business, then how can you expect any conversions? Generally speaking, higher traffic will make your company more money, but it will be short-term and unpredictable. We understand the importance of targeted traffic and how it will help you generate the most long-term revenue.
To RAISE your brand awareness
A strong online presence is essential to your company’s success and brand awarenewss. As your personal online marketing team, we always seek opportunities to grow your brand’s visibility and profitability. We understand your needs and we strategize to deliver meaningful results that justify your return on investment. Our efforts are dedicated to ensure that your website gets the kind of traffic that it deserves; thereby laying a brilliant platform for lead and revenue generation and achievement of the results you want.
To EVOLVE from your past
Early in a company’s creation or person’s career, mistakes can happen. Now back before the digital age, these mistakes would have been long forgotten. But that isn’t the case anymore. Once something has been posted online, it doesn’t go away. This is great news if the update is about your company being the highest growing SEO company of the year. If it’s for a negative review about your company, then it may seem like something your company will never bounce back from. But, ignoring your online reputation is ruining your reputation.
To ACQUIRE new business leads
Without leads, a sales team cannot be successful. As a reuslts, generating good leads is just as important as refining your pitch or closing well. It’s now possible to generate an extremely high volume of leads in a short period of time. Social media and search engines have simplified the process of generating leads since all the available information you need is right at your fingertips. The problem now funnels down to how to find quality leads that will convert—that’s where your personal marketing team comes in.
To TARGET your ideal customer
It’s important that all your digital marketing efforts target your ideal customer and use the appropriate messaging. But how can you do that when your ideal customer can’t be clearly identified? The most important part of the digital marketing process is making sure to discover the main pain points of your customers so your company can continuously solve their problems and come up with the most cost-effective solutions. From there, your company can propel into the future and properly target the right customers.
Why Work With a Top Toronto Digital Marketing Agency ?
We are a top-rated Toronto SEO agency
If you are looking to work with a prominent SEO Toronto company, you should seek a company that has a good track record of delivering quality results.
At Edkent Media, our focus is to ensure that we deliver on our promises within a specified time frame.
We are your brand consultants
We’ve successfully played the role of brand consultants by displaying our excellence in the SEO game. The integration of white hat marketing techniques and an increased focus on content marketing has helped our clients build their overall brand persona and re-establish themselves as leaders in their markets. The combination of SEO and content marketing has helped brands flourish and at Edkent Media, we adopt a systematic approach to fulfill the best results.
With efficient SEO research, our clients know exactly what the target is and what efforts are needed to get to the supreme spot on the search engine results page. Our consultative approach to business helps to ensure that our clients are aware of every element of the project as it progresses. The content-marketing model works brilliantly once we’ve confirmed the most important keywords and clearly defined the customer’s buying journey. Building a targeted campaign requires research, which includes defining the target audience, their tastes, and the most effective means to reach out to them online.
We are your personal marketing team
The process of SEO has changed the fortunes for several businesses, and their success has laid the foundation for the growth of the SEO industry. SEO isn’t a short-term solution for business revenue. Instead, SEO is a long-term marketing strategy and should be integrated into various aspects of promoting your business
Over the last few years, we’ve had the opportunity to work with clients from a plethora of industries. We’ve generated impressive results for their businesses and we did this by maintaining a transparent reporting system. While most agencies feel the need to suffocate their clients with data, we believe in interpreting data and using it to make better marketing decisions for your company. We have a system that keeps our clients updated on the progress of their marketing campaigns. The objective isn’t to merely report on the progress, we utilize these reports to generate ideas. We are in an industry that is constantly evolving, so we stay ahead of our competition by keeping it simple and providing personalized support to our clients.