Getting a startup off the ground is difficult. Between finding funding for your project, fulfilling several different roles on your own in the early stages, and getting your product out to people, there’s a lot to get done.
If your goal is to monetize your startup eventually, you are going to need a robust digital marketing plan.
Although you are not expected to know every single thing about the vertical, digital marketing for startups is one of the most important aspects of your business once you have a firm idea in place.
Here’s how to get your startup going with digital marketing.
Email addresses are the digital currency of the internet, and email marketing is still a powerful tool for businesses. In fact, the Data Marketing Association found that email marketing continues to deliver strong results (a 122% ROI).
However, not every business understands how to harness the power of the email list.
Just a few tips for starters:
- Craft a catchy subject line
- Use language that is easy to understand
- Avoid text walls
- Discuss the benefits of your company
- Optimize your email for mobile devices
If you can build an effective email list, you will see significant returns.
Whether you run it yourself, hire a digital marketing startup, or use a freelancer, someone needs to be active on your social media profiles. Despite declining numbers in some areas, social media channels remain an important way for your business to gain exposure.
The Social Media Examiner reported that 90% of marketers feel that social media is important to their business. They also noted that 89% of marketers feel that their social media campaigns have increased exposure for their company.
A strong social media marketing can also increase traffic to your website, develop loyal customers, improve your search rankings, increase sales, and establish you as a thought leader in your industry.
Have A Plan For SEO
SEO is not a project. As long as your company is alive, you will be working on your SEO. It is one of the single most effective ways of driving organic traffic to your website. Also, it’s all free if you’re willing to put in the time and effort it takes to learn effective strategies.
It may seem like enough for you to build a beautiful website and set up social media channels. But the unfortunate reality is that people are not going to just start showing up to your website. You need to think about what kinds of keywords people are searching for in your industry and what kind of keywords will work for your company.
If you don’t have the time to find out, there are plenty of reputable digital startups out there with good prices.
Maybe the most important aspect of digital marketing for startups is content marketing. If you do not already know what it is, content marketing is when a company uses original content (think blogs, videos, guides, etc.) to provide value to their customers.
The best thing about content marketing is that your readers and customers will love it since the driving force behind it is that you solve their problems and answer their questions. If you are a mechanic, for example, you could create a video about how to fix a common problem that your customers have (maybe changing spark plugs).
Get Started Now
The best time to start digital marketing for startups was five years ago. But the second best time is now!
It all may seem overwhelming at first. But the best thing you can do is to start producing content and marketing your services as soon as possible.
As long as you are willing to study, learn, and try new things, you will be well on your way to becoming an expert in digital marketing.