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What are backlinks? To the less savvy online marketer, backlinks are URL links embedded in a website leading to another related site dealing in similar products or services. This technique uses search engine optimization tools in online marketing circles.

Why are backlinks important in online marketing? For starters, backlinks don’t just reference websites. Rather they help build authority and become an integral aspect to a company’s search engine optimization strategies. Backlinks and SEO work together in the same context of online marketing.

Backlinks redirect traffic from one site to another site with greater authority. But search engines take into consideration at least 200 factors while developing ranking statistics for websites.  Among those factors, backlinks are the most integral and widely talked about. The question of what backlinks are and how do they work revolves around the purpose of backlinks and their effectiveness. Backlinks, as mentioned, redirect traffic from one site onto another and aim to boost the latter site’s authority while promoting a brand.

You can visually identify backlinks from their colour and underlined appearance. The most common concerns linked to backlinks and SEO are backlink saturation and quality. The quality of backlinks influences what organic rankings your site will receive. It is not unusual that companies will try to generate as much traffic as is possible. However, new search engine algorithms maintain standards and don’t consider spam indexes as credible links.

Backlinks serve the following purposes in a company’s growth:

1. Excellent Social Media Marketing Integration

Backlinks work very well with social media marketing and create awareness about your brand. Since there is an improvement in brand awareness, companies see an increase in sales.

2. Brand Promotion

Every click a backlink receives improves your brand visibility and reach. Your website information shows up on search engine results in relation to its niche. Therefore, using backlinks helps promote your brand  and increase traffic, leads, and conversions.

3. Grow Your Brand Authority

Quality backlinks can help identify your site as the leading authority in your area of specialization. These lead to more organic traffic and top rankings in search results.

Backlinks serve a critical role in the digital marketing world. There is simply no other tool that can perform as efficiently as backlinks can for your search engine optimization strategy.  A effective website incorporates high-quality backlinks, Meta optimization, improved brand reach. Google and other search engines are keen on following up on incidences of cheating via backlink spamming. Typically, the outcome is a low ranking whose effects cannot be understated.

Search engine optimization and backlinks hold the potential to give your web page phenomenal results. However, this does take some bit of time and hard work.

Now that we know the answer to “what are backlinks on a website”, it is time to shift our focus to improving the quality of backlinks. When creating backlinks for your website, consider a link from a site based on the merit of relevance, trust, and authority. Keeping those in mind, reducing the vital role backlinks play in this day and age of digital marketing is an easy, comprehensible task.

Do you want your website to rank on Google’s page 1? Contact Edkent Media to book a free consultation and see what high-quality backlinks can do for your company’s online authority.