By using online project management, cloud storage systems and collaboration software, you can make sure work gets done efficiently with results that exceed clients’ expectations.
What is the Purpose of a Project Manager?
The reason why your role is imperative to company success is because your main goal is to get the job done. A good project manager has the ability to organize the work, collaborate with the operations team, and present results of projects or campaigns to clients, all within a restricted timeline.
You need to be around to answer pending questions about any project and know how to keep your team motivated and focused on the same goals.
A Day in the Life of a Project Manager
In order to use time wisely, it’s important that you develop certain practices and routines to ensure that your day is used as efficiently as possible.
In the mornings, it’s important to plan out your day. This involves outlining what needs to be done for yourself and your team members, sorting through your emails and seeing if there are any upcoming projects, all while sipping on a cup of coffee, of course.
As the day progresses, you need to touch base with members on your team to see how tasks are going and if they need any clarity or assistance.
It’s important that you have a system in place to control workflow and to see what did and what didn’t get done. An online program that allows you to break down projects into main and sub tasks can make projects seem more attainable for your team and easier for you to see the progression.
During the end of the month is when you need to kick it into overdrive. Reporting to clients is an essential skill set that you need to have. This involves collecting information from every team member about every client, and displaying it in a presentation for the client to see and understand.
The Skills Project Managers Bring to Digital Marketing
Most digital marketing companies provide reoccurring services such as social media management, pay-per-click (PPC) management and search engine optimization. This requires you to constantly be aware of what is happening within your company on a daily basis.
You need to constantly learn new information about the clients and their business success, and contribute new ideas for future projects to increase clients’ visibility online.
You as a project manager have a huge impact on the overall workflow and results and have to provide the structure for every project, which comes with the responsibility of making important decisions. This structure typically follows the below process:
- Drafting meeting notes so everyone can stay on track
- Assigning and scheduling project tasks
- Leading and directing team members through projects
- Monitoring project budgets and schedules
- Providing quality assurance on all project deliverables
- Building project reports
- Assessing and evaluating the success of a project
If there wasn’t a project manager, projects would start to pile up and no one would be there to hold people accountable. That alone makes you an invaluable member of the team.
Looking to work with a full-service digital marketing company? Get in touch with Edkent Media today.
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