SEO is mostly known to the lawyers to rank their websites in the search engines. Not to deny, this is supposedly the primary duty of search engine optimization. However, not much known, this particular form of marketing is a consolidated tactic with multiple other aspects. On-page SEO is one such form.
The legal industry is going all the way in order to have the best from on-page search engine optimization. All said and done! So, according to the reports, 67% of the law firm owners are hiring a competent law marketing company to keep the on-page SEO on point. Well, if you are not abreast of SEO and its tactics, get started!
On-page SEO is a little from the sheer volume of things. However, there is no need to get overwhelmed. You always have the option to appoint a law marketing company for doing all the due tasks in an orderly manner. Nevertheless, being well versed with the basics will help you to work along with the agency in the most effective way.
Delve into the Details:
Basically, there are certain key elements of on-page SEO. Usually, a lot many people equate on-page optimization by using keywords. However, there is no denying that keywords are important component. Then again, there’s much more than this usual one. Unfold:
Before you get involved in the bigger picture, start with the basic. Not to mention, copywriting is the fundamental aspect of on-page optimization. Your website must have compelling copywriting as a part of marketing your business. To get it done, make sure your SEO agency provides bespoke copywriting service. Usually, any standard law marketing company has in-house copywriters who curate 100% original and quirky content which will instantly click with the visitors.
- Use of Right Keywords
As mentioned earlier, keywords happen to be an important element. To make your firm rank in an organic way, right sets of keywords are mandatory. Make sure the keywords are relevant in accordance with the users’ intent and are competitive enough to rank your pages in the SERPs. So, that makes keyword research to be an integral part. A professional SEO expert will conduct thorough research to proffer you the most relevant keywords.
- Proper Call to Action Tone
On-page optimization greatly depends on conversion rate optimization practices. No traffic is good if there is little or no lead generation. So, to make your potentials proactive and have a broader customer base, work on call to action tone. Use words like “Subscribe Our Newsletters”, “Click Here” etc. to compel the visitors take proper action. This is one of the wittiest ways to pique interest amongst the potential clients.
- Images & Alt Tags
This is all about image optimization. Many lawyers often include images in the webpages to increase user engagement. However, they fail to generate proper traffic. This is due to the fact that they ignored the aspect of image optimization.
Make sure to add Alt tags in the images and also proper keywords. This is a useful way to boost your SEO. Performing image optimization strengthens your message and makes it easier for the bots to crawl through the website. Your hired law marketing company will also take account of this factor to rank your business.
- Title Tag
A significant on-page ranking signal is the title tag. Hence, it’s imperative for you to incorporate competitive and relevant keywords. Title tag is displayed at the top of the clickable results. The professional writers of an SEO agency are usually adept in crafting proper title tags. So, don’t worry! They will craft the tags with utmost accuracy.
- Meta Description
Many are not much familiar with this term. Basically, meta description refers to the snippets of words that usually comes under the headline. Albeit, it is not directly associated with any ranking factor, meta description is used for attracting the users’ attention. To increase the click-through rate, the meta descriptions must have proper call to action tone. In this case too, the content writers will take all the hassle to get it done.
- H1 Tags
Headlines are always important in every marketing form and SEO is no exception to it. Hence, make it sure, the headline of both website content and articles are catchy enough to draw user attention. It is always advised to include emotional words in the H1 tags to increase the CTR.
- User Experience
User experience is also an important factor in on-page optimization. The primary motive of your website is to provide value-added information to the users in an effortless manner. And here’s why UX counts. Keep the design simple without much glitz to offer an impeccable and seamless experience to the users.
That’s all about on-page optimization in a nutshell. Mindful structure of your website including all these elements can outrank your law firm. So, hire a law marketing company and stay competitive.