Is SEO right for a law firm? The answer has to be a resounding yes! Often perceived as a mainstream marketing tactic for only e-commerce sites, SEO is rather friendly to all business types. And a law firm is no exception to it.
Every lawyer at some point of his career faces the problem of sustaining in the rat race. The competition in the legal industry is cutthroat and brutal. So, you have to safeguard your firm with an effective yet affordable marketing mix to score more clients. Needless to mention, in 2019 lawyer SEO Marketing is your ultimate resort.
Enriched with the right combination of art and technology, search engine optimization is perhaps the most feasible form of internet marketing that can promote your law firm. Given below are the best practices of lawyer SEO Marketing which you should implement to rank your business in the search engines:
- Content Curation
Informative and well-researched content holds a strong foothold in the digital marketing mix. If your law firm can provide the users with relevant details and information aligning the offerings of your firm and their needs, your business can easily rank in the SERPs.
Content marketing can exist in multiple forms. For example, videography, blogs, infographic, PRs etc. are in the row. Make sure you post fresh and relevant content integrated with appropriate keywords sufficing the users’ intent. Quality should be in your consideration. This being the scenario, you should hire professional writers adept in lawyer SEO Marketing to do the deed.
- On-page SEO
On-page SEO is all about some technicalities you need to implement to get endorsed by Google and other search engines organically. Some of the major endeavors of on-page SEO are:
- Exact usage of keywords following the webmaster’s rule
- Including the primary keyword in H1
- Proper optimization of title tags
- Use of latent semantic indexing
- Bad and spam URLs are strictly a no
- Have proper call-to-action tone
- Embed original visual elements
The list can get exhaustive. However, you can get started with these hacks. Working in close association with an agency skilled in lawyer SEO Marketing can be a feasible option.
- Backlinks and Citations
Backlinks and citations are never the backup efforts. Rather these two mainstream factors fall under the category of off-page search engine optimization. The ultimate purpose of these two SEO-elements is to bring quality traffic to your business site by link buildings in other popular websites and citations in business directories.
- Google My Business
Google My Business is a free service for lawyers to boost their firms locally. Google being a brand will promote your firm with given details. All you need to enlist your firm in GMB and provide NAP to help online users about your business. Moreover, ask for reviews to your clients in order to create a sense of trust among them.
- A Well Structured Website
You can never march ahead with this SEO thing if you lack a well-formatted and optimized website. Your website will have the last smile if you speed and other factors are maintained at par. Google hates sluggish sites and so as the users. So, implement the right hacks to rank it on the SERPs.
So, what are you waiting for? Get success in legal marketing with lawyer SEO Marketing techniques.