We have barely managed to make a few steps, and more than a half of 2018 is already gone. If you are an eCommerce business, you have probably already noticed how fast the trends are changing, with some of them booming and setting in to stay for a good while, and others turning out to be mere fads that have come and gone. However, the fact is that eCommerce is constantly growing and changing, and it is simply a necessity to stay up to date with all the trends that are out there, such as those related to the software that business are employing in order to become more efficient, various website and marketing asset designs that are “in”, eCommerce SEO factors that make websites perform a lot better, and so on.
With the growth of eCommerce, there is also the rise in competition, so you need to stay ahead of the game. In this article, we are going to discuss some of the marketing trends that will very likely take over the eCommerce web design world, and which you need to embrace in order to manage to stay on top, instead of drowning in the sea of businesses that are paying more attention than you are.
It’s probably beyond obvious how much social media is only gaining power as times goes by. If you are still lagging behind and don’t have a strong social media presence, then you are definitely missing out on a lot and your marketing strategy needs to be improved. One thing that is constantly changing is the way that people approach each platform, consume the information, and do something according to it.
For starters, social media is essential for building your brand. This is one of the best places to show off what kind of personality your brand represents, and engage with your customer base. It is important that you are user-friendly and human so that they can truly connect with you. And, of course, make sure that you are as responsive as possible.
We are all well-aware of Facebook ads and promotions. Facebook will often suggest that you boost a post, but it doesn’t mean that it will do you much good. So, it is essential that you pick the right posts, boost them as ads, and then keep retargeting them so that your fans are constantly reminded of your products or services.
The power and use of AI in marketing is an arrow pointing up on future prediction charts. The fact is that marketers now have a lot of data that they can assess in order to properly implement AI into their platforms. Basically, it’s all about personalization – getting the right info about what your customers want and delivering it to them.
In other words, the AI improves the whole process of coming up with a detailed customer-oriented approach, which is now something that people appreciate more than ever. There are businesses out there which are incorporating chatbots to do the marketing, customer service, and sales for them. Even though this idea may seem to oppose the previously mentioned “human approach of social media engagement”, the fact is that bots are fast and simple, and for those businesses that have decided to use them, they make an original and quick-serving solution. So, you do the talk, and let a chatbot do the walk.
The same goes for the rise of voice search compatibility. More and more people are becoming comfortable with dealing with their orders by using their voices. A good example is Walmart. They decided to enable their customers to order anything via Google Express by using voice commands. They also plan to make it possible for people to make in-store pickup orders by using Google Home.
So, as we have ascertained, the competition is on the rise, but so is the segmentation of your customer base. This is why a lot of eCommerce businesses are looking for a way to set up an omnichannel presence. It’s becoming increasingly important, as it is a way to gain a larger customer base. For example, you are probably well aware of how cookies play the role in which ads a particular user is going to receive.
Back in the day, it was mostly all about desktop computers. Now, marketers have are pretty much aware how many of their customers have embraced using smartphones as their main way of searching for products and services and purchasing them. With the huge competition that has almost led to the level of market saturation, businesses have realized how important it is to go omnichannel and make their websites work in a wide variety of different devices.
Furthermore, this is where it came to the rise of such platforms that enable you to cover multiple vendors and combine different channels, such as online, mobile, in-store, and even commerce channels across borders. A great thing is that you can also find an open source marketing platform. This means that you can use various marketing methods and models for free, and even help improve them in time.
What is certain about the future is that trends will continue to evolve. Some of the will keep on rising, while others will eventually be surpassed by something better. It is up to you as an eCommerce marketer to stay up to date with these trends if you truly want to keep your business on top of the waves, because the competition is huge and fierce.