Did you know that almost 63% of global consumers prefer picking a brand that has an established social media presence? Moreover, almost 80% of consumers prefer opting for a brand that has garnered suitable word of mouth marketing.
Yes, in the digital economy of today, social media is the king that can make a business a very rich man. Today, as a social media and Mississauga SEO experts, we are going to discuss why social media marketing is vital and how to frame the ultimate social media marketing strategy.
Let’s Begin –
Why is Social Media Marketing Vital for Your Brand?
Social media marketing is essential to establish a suitable brand presence online. In the case of normal marketing, businesses are contacting companies to do their Mississauga SEO experts, optimize their websites and what not. However, in this case, the chance of garnering potential leads always remains a possibility. However, when it comes to social media marketing, customers and potential competition are already following you. So, not only do you have a stable fan base, but you can interact with your followers over platforms like Facebook, Twitter or YouTube.
Further, social media provides a huge chapter of information on your target audiences. Hence, using suitable means like demographics you can analyze the psyche of your audience and find out which of them will show an interest in your brand.
In that way, you can feature paid ads that’ll only target the potential customers. Moreover, social media humanizes your brand so it makes it easier for your audience to relate to it. You can further, improve your brand presence by sharing relevant posts, doing influencer marketing, hosting live chats with the audiences and requesting them to share and like your posts.
In, this way when the audience will start talking about your brand over social networking sites, your brand presence will cover a wide audience base. Moreover, social interaction with your brand will allow you to build loyal customers and ensure suitable conversions.
Hence, if you combine social media marketing and work towards perfecting your Mississauga SEO experts then your business will be targeting a huge audience base. As a result, it’ll get you more leads, and conversions.
Moving on, not that we’ve established the importance of social media as a marketing platform, is there any strategy required?
Well indeed, social media marketing like any other marketing campaign needs proper guidance and strategy. With more than 97% small businesses using social media to market their products and services, competition today is at its peak.
Luckily, we have got the answers!
Tips to Formulate Effective Social Media Strategies
- Create Your Social Media Goals and Objectives
First, understand what you are looking for? Do you want leads, or do you want people to search for your website on the SERP, or is it more likes or shares you’re after? First, comprise the set of your needs and then make a plan. Say you’re planning to use Facebook to target selected leads, then pick a social media marketing agency and opt for paid ads on Facebook.
Now, find your target audience by understanding the demographics then features your paid ad. This would help you garner more leads and also boost your Mississauga SEO experts by bringing in more conversions.
- Conduct an Audit on Social Media
Check for active and useful social media networks, find out how your business looks on social platforms as compared to your competitors, and find out your target market and your value in it. Also, ensure that your networks come with URL, Bios, images and look attractive enough for users to follow.
Depending on that, edit, delete or make a social media account and update it on regular basis to garner suitable followers.
- Engaging content
Do research on what is trending in social networks and use the demographics provided to find out what your target audience wants. Depending on that, update, content like posts, images, company stories, GIF’s, Blogs, videos and question polls. Be as interactive as possible and for content make them crisp and attractive to impress your target audiences.
Apart from these, optimize and track your developments, for example, in the case of Facebook use Ad Manager to understand the number of leads, clicks, and popularity of your ads.
Well, there you go a short insight on how to formulate workable social media strategies. Now, if you’re looking for a company that can offer you excellent Mississauga SEO and social media marketing, we are happy to oblige. Just contact us today and we’ll work together to establish your name over selected social media platforms.