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PPC MANAGEMENT & ADVERTISING

Over the years we’ve seen more marketers embrace the PPC campaigns to attain goals of lead generation. The team at Edkent Media is capable of strategically crafting PPC campaigns that maximize the returns on your marketing investment. Our expertise in managing campaigns on Bing and Google Adwords makes us trusted partners to manage your campaigns.

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WHY PPC?

Since the campaigns can be tracked and analyzed, you always know what volume of traffic you can generate for the allotted marketing spends. Since there is data that you can always refer to including parameters of CPC, conversions and CTR, you are always in control and can steer the campaign according to your needs.

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OUR EXPERTISE

We have the experience of running several campaigns in the past and our expertise permits us to always monitor and customize the campaign to achieve maximum ROI on the campaign. Our research ensures that your money is being wisely spent on the terms that are capable of delivering the most traffic to your site.

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OUR PAY PER CLICK (PPC) PROCESS

Campaign Analysis

As a PPC expert, we’d like to review your current PPC campaign to not only understand your past results but to also compare it with the competitors in the industry. The vital metrics are studied and the path to optimization is determined.

Campaign Planning

Once we have a clear understanding of the standard numbers involved, we get down to detail. We gather the best list of keywords to ensure that the campaign can be run with the most relevant and result driven keywords.

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OPTIMIZING YOUR CAMPAIGNS

Campaign Management

We monitor every aspect of your campaign to make sure that you’re not overspending on a single keyword across the board. The sole focus of our approach to PPC is to retain your market share without over-bidding on your target keywords. It’s that simple.

Campaign Monitoring

To ensure that the campaign performance is supreme, you must constantly track the performance of the campaign. By optimizing the campaign consistently, we can minimize any loss of marketing spends. Our expertise in designing powerful campaign elements like landing pages help us capture leads efficient.

Jay B. October 20, 2016

“Having run a few PPC campaigns with my previous marketing agency I was a little apprehensive when I approached Edkent Media. They didn’t disappoint however and they successfully executed paid campaigns for my organization. Most importantly, they ensure that the campaign is tracked and monitored at all times. They are a very tech savvy group and it's good to know that my advertising budget is in safe hands.”

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Accreditations and Awards
Bing Certification
Hubspot Inbound Marketing
Google Adwords Certified Partner
Google Analytics Certified Partner
Google Partner
Canadian Internet Marketing Association
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