Get a Complete Pay-Per-Click Solution With Edkent Media
Google and Facebook Remarketing
Google AdWords Management
LinkedIn PPC Ad Management
Bing PPC Management
Did you know that over 50% of Google searches with high-commercial intent click on Adwords ads?
Not only is pay-per-click marketing imperative to getting instant traffic and leads to you website, but it’s also ideal for split testing and tracking various offers that you make on your website. This gives us the power to adjust your campaigns and lead them to success.
At Edkent Media, we understand that one method of paid advertising doesn’t adhere to all our clients’ needs. That is why we offer you opportunities to advertise on Google, Bing, Facebook, Twitter and LinkedIn. These methods allow your brand to be seen by your ideal customers while they are online for any particular reason.
We provide remarketing services to keep your business top of mind to your ideal customer that have visited your website but weren’t at the buying stage of his or her decision process. Retargeted ads are as good as or even better than search engine ads.
Landing page optimization is another crucial portion of the PPC process since every advertisement needs to go to a well-designed and well-optimized landing page. For example, when we are creating your Google Adwords ads, the text match between the landing page and the ad itself needs to be quite similar in order to guarantee a good quality score, which will get your ads to the top of Google.
Plain and simple — pay-per-click marketing works to create awareness of your company, but more importantly, to generate the number of leads that your business receives.
PPC Landing Page Optimization
Facebook PPC Ad Management
Twitter PPC Ad Management
Our Pay-Per-Click Process
Whether you come to us with active PPC accounts, or are looking to start anew, we will provide your company with an audit of your current accounts or a proposal of how we would set up new ones. We will also provide a competitive analysis of the space you’re getting into to learn what your competition is doing, and do it better.
Once our Toronto SEO experts in your business, your target audience and your goals, we use our experience and expertise to lay out a plan with goals and milestones. We will continue to brainstorm ideas and continue to get to know your customers better so we are able to not only target them effectively, but also get the conversion.
With a distinct understanding of your company’s plans and goals, we begin our pay-per-click advertising, on the designated channel or channels, and watch them intently to gain insights we can from them. While this is all happening, we are constantly looking for ways to increase conversions, improve performance and lower costs.
As the data starts to roll in, we are able to gather valuable information from your active ad campaigns. We look closely into the data to determine which search terms, affinities, and demographics are excelling or underperforming. The evaluation stage is a continuous process that happens on a daily, weekly, monthly and annual basis.
Once we see results from our thorough evaluations, we use our expertise, backed by a number of best practices and years of experience, to exclude, focus on, and optimize the targeted factors that will help to generate more business for your company and to create awareness of your company so customers will remember you down the line.
The cycle never ends because there is always the opportunity to gain more attention to your pay-per-click ad campaigns. We go right back into evaluating, experimenting, testing and optimizing that will help to yield more and more results for your business. This is something that we do for all of our clients and you shouldn’t expect anything less.
Our Local SEO Services can also help enhance your PPC Campaign
Google and Bing Ad Campaign Management
Our role as your Adwords campaign manager is to get the most out of your paid search campaigns. Whether this is done by writing great ads that connect with your ideal customers or optimizing campaign so they can run at the highest level, our team of PPC specialists ensure that your ads are performing well. A digital marketing company should have excellent, experienced Adwords managers with PPC manager skills. That is something that Edkent Media has and prides itself in.
Pay-per-click marketing is one of the more powerful tools at any digital marketing agency. Millions of businesses use paid ads as the quickest and easiest way to get their company, product of service to the first page of the Google search results page. We are able to harness the power of Google instantly after ganging access to your paid search account.
Bing is another paid search option to help attract those users who are still loyal to it as a search engine. Whether as a program or browser default, people are still using Bing to search the internet, which is why your company should be there too.
PPC Campaign Management – Facebook, LinkedIn and Twitter Ads
Paid campaigns on search engines are not the only players in the game. Advertising on social media networks such as Facebook, LinkedIn and Twitter are and continue to be large sources of visibility, making the potential for lead generation endless.
Facebook alone has over a billion users who spend close to an hour a day on average on the site and app. Facebook advertising allows us to target your demographic audience that offers a unique way to reach users that best match your business or service.
For example, you can target your core audience with specifications such as their demographic, location, interests and behaviours. It allows the ability for creativity in terms of the look of your advertising with formats with video, slideshow, carousel and photo functions.
What all of these social media advertising opportunities have in common is the ability to analyze the traffic and traction that your ads have been receiving. Just like search engine advertising, we will tweak and optimize your ads in order to reach the best results and ultimately the most conversions.
What’s the Purpose of Remarketing?
Remarketing is a way to connect with visitors to your website who may not have had the intention to make an immediate purchase or inquiry. It positions you in front of a defined audience as they browse elsewhere on the internet.
The purpose of remarketing is to advertise to the customers that have an interest in your business because there was a reason they came to your website in the first place. It is a very cost-effective form of advertising that helps to remind visitors to purchase your product or service, and increase your company’s brand awareness at the same time.
When executed properly, remarketing can be a powerful tool to improve sales conversions. Google remarketing is the ideal tactic because the sales process is a long and competitive process.