Skip to main content

Trusted Partner to Canadian Businesses

Hear from Our Happy Clients.

I am absolutely blown away by the marketing strategy provided by Edkent! I am impressed by the consistent and cohesive messaging across all channels - social media, email marketing, website copy; you name it. A lot of thought and effort has gone into crafting a brand identity that caters to my target audience. But what makes Edkent great is its focus on creating innovative and creative ideas. Every piece of content they produce, every promotion they run, feels like it's been well thought of. Edkent understood what I wanted. I will highly recommend Edkent to everyone. Keep up the great work!

OwnerIndustrial Manufacturing company

Working with Edkent Media is such a joy ride. As a law firm, we want to ensure that we can offer help to the maximum number of people in need. Edkent has paved the way for us to meet our objectives with ease and grace. Since our partnership with them, we have witnessed a heightened level of website traffic and an increase in the number of clients thanks to their advanced Paid marketing campaigns. Working with Edkent is like a dream come true.

Vice Presidentlaw firm based in Ottawa

They surpassed our expectations and gave us more than we imagined. We have been working with Edkent Media for over two years now, and we cannot be happier. Prior to working with them, we ranked somewhere on the fourth or fifth page of the search engine results page, but now we rank in the top three of the first page. Edkent has helped us with our Organic search rankings big time, and we are witnessing an all-time high number of daily visitors!

OwnerResidential maintenance firm

Ten on ten! These guys deserve even more. They have strengthened our social media by leaps and bounds. Edkent, in two months, has managed to do what I have been trying to do for the past 3 years. Thanks to my social media, my sales inquiries have shot up through the roof, and I have Edkent to thank for this.

OwnerJewellery supplies

I am excited to share my experience with the design services of Edkent. The design that they produced for my project was outstanding. From the moment we started working together, the designers were attentive, professional, and patient in understanding my specific requirements. The team asked me questions to gain a clear insight into my idea, and they were able to translate it into visually stunning unique designs. Kudos to the team for their attention to detail and commitment to ensuring I was happy with the final product.

OwnerManufacturing Company

Pay-per-click marketing is one of the ingenious marketing channels that is in vogue. This cost-effective advertising can be good value money if done right. In fact, 58% of marketers are having the fear of missing out, if they don’t consider PPC management as their important component of marketing form.

Considering the significant opportunities, pay-per-click is a no-nonsense way to drive high-intent traffic to the landing page. If you are relying on PPCs, it is not unknown that land page optimization is a point blank way to enhance the performance of your paid pay-per-click campaigns.

However, considering the competitive market, it sometimes becomes difficult to fetch a good number of clicks. Do you face this in your business?

Fret not! There are some tried and tested way outs to beat out the killing competition. With the aid of a little hard work and tactics, the following cited tips are absolutely worth it:

Mobile Optimization is of Great Moment

Not so surprisingly, more than half of the PPCs are tapped by the mobile phone users. It’s a no-brainer that the mobile has become the major device for the visitors to have a direct confrontation with your ads and landing pages respectively.

Read More

Retargeting the Erratic Audience

Needless to say, how frustrating it is when the visitors leave your landing page without even converting. However, the increase in this bounce rate is not always associated with what your page has to offer. To accentuate your PPC advertising, you simply need to retarget those visitors.

Read More

Count on Your Competitors’ Terms

Stop theorizing, start detecting. Take a sneak peek into your immediate competitors’ website & start bidding on their branded terms. This has surprisingly benefit-driven results. Firstly, making this a habit is a good source of PPC management landing page traffic. Secondly, the terms can draw your competitors’ potential customers to your website. Isn’t that a win-win situation?

Getting Old School with Gmail Sponsored Promotions

Google has taken the platform of email marketing by coming up with an option called GSPs aka Gmail Sponsored Promotions. It is a great way to get hold of more and more number of clicks within real-time. This form of email marketing allows a marketer to advertise their brands in Gmail encompassing the content of emails.

This is still new to many of the businessmen. Get, set, go and make the most your pay-per-click campaigns before long.

Make Every Penny Count

The fact is a single pay-per-click campaign holds the potential to drive a few dozen clicks, followed by conversions. However, if the ads are not driving sale, then the investment is a complete waste. So, make sure you are paying for those ads which don’t produce. If you are paying for something, don’t be the product. Chuck out the non-productive ads to save a lot of bucks and also bring organic traffic to your landing page.

In-Market Audience is the ‘In-Thing’

This is another offering from the Google to enjoy more traffic on your landing pages. With the use of the internet overlord’s In-market Audiences feature, you can hit your niche audience who are in the buying cycle. Successful marketers use this impeccable away to increase their click-through rates.

Curate Killing CTA

A landing page offers your audience much more than mere headlines and ‘uneventful’ information. A lot depends on the call to actions on your existing page. So, make sure you create thought-provoking call to action tone throughout the landing page. Sound like a customer to have compelling result. Furthermore, if your landing page is a bit lengthy, distribute CTAs evenly for more lead generations.

Get Started

Use these above-mentioned tactics to drive the PPC management landing page traffic with trackable results. If you find the entire process rigmarole, reach us. Our in-house digital executives strive to help businesses grow using pay-per-click advertising. Subscribe our newsletter for more information. We promise not to spam you. Because our newsletters are new and better!