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I am absolutely blown away by the marketing strategy provided by Edkent! I am impressed by the consistent and cohesive messaging across all channels - social media, email marketing, website copy; you name it. A lot of thought and effort has gone into crafting a brand identity that caters to my target audience. But what makes Edkent great is its focus on creating innovative and creative ideas. Every piece of content they produce, every promotion they run, feels like it's been well thought of. Edkent understood what I wanted. I will highly recommend Edkent to everyone. Keep up the great work!

OwnerIndustrial Manufacturing company

Working with Edkent Media is such a joy ride. As a law firm, we want to ensure that we can offer help to the maximum number of people in need. Edkent has paved the way for us to meet our objectives with ease and grace. Since our partnership with them, we have witnessed a heightened level of website traffic and an increase in the number of clients thanks to their advanced Paid marketing campaigns. Working with Edkent is like a dream come true.

Vice Presidentlaw firm based in Ottawa

They surpassed our expectations and gave us more than we imagined. We have been working with Edkent Media for over two years now, and we cannot be happier. Prior to working with them, we ranked somewhere on the fourth or fifth page of the search engine results page, but now we rank in the top three of the first page. Edkent has helped us with our Organic search rankings big time, and we are witnessing an all-time high number of daily visitors!

OwnerResidential maintenance firm

Ten on ten! These guys deserve even more. They have strengthened our social media by leaps and bounds. Edkent, in two months, has managed to do what I have been trying to do for the past 3 years. Thanks to my social media, my sales inquiries have shot up through the roof, and I have Edkent to thank for this.

OwnerJewellery supplies

I am excited to share my experience with the design services of Edkent. The design that they produced for my project was outstanding. From the moment we started working together, the designers were attentive, professional, and patient in understanding my specific requirements. The team asked me questions to gain a clear insight into my idea, and they were able to translate it into visually stunning unique designs. Kudos to the team for their attention to detail and commitment to ensuring I was happy with the final product.

OwnerManufacturing Company

As a marketer, it is for obvious either you run against time or battle with the same to cope with the PPC marketing. Amidst this bedevil game of internet advertising, a lot of marketers often get pressed when it comes to optimization of AdWords.

Moreover, the endemic notion that the entire process of optimization is time-consuming makes the marketers procrastinate more often than not. If you are a victim of the same feeling, it is high time you debunk this myth. Our team of experts has come up with unbelievable tips to help in this crisis.

Sail for the SQR

Also known as search query report, this tool happens to be the overseer of the PPC marketing campaigns. Use this tool to get hold of the new and relevant keywords for your advertising. SQR is also extremely important to for attuning the existing negative keywords.

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Append Ad Extensions

Prospects and even the potential customers make their final purchase decision based on the rank of SERP. To get high on SERP, you need to add Ad extensions for attracting more clicks on your ads. Including this very extension will add precedence and, within no time it will pave the path for direct interaction with the clients. Practicing this will inadvertently increase your quality score on the online marketing forum of PPC.

Stay Segmented for the Ultimate Parting

Segmented Reports is a distinctive feature which you must get familiar with in order to optimize the AdWords. This feature can help you utilize the individual Ads followed by keywords from the segmented reports according to the desired schedule.

Talking about the time, you can segment for a day or specific time. For better comprehension, you have the flexibility to gather all the data together to determine the number of clicks and other relevant data.

Start Bid Scheduling

With this tactic, you can adjust your bids for the specific days and time. Your foremost attempt must be to bring your ads on the First Page bid estimate. However, you need to do this on a regular basis to get feasible results. Before drawing a conclusion, focus on the before-after performance.

Our digital marketing agency aced the tactic of bid scheduling. If you feel the need, you can taste our expertise for a better result.

Take a Sneak Peek on Your Peers’ Terms

Setting up a separate campaign is mandatory to spy on your competitors’ terms. Fret not! This is no crime, rather a quick-fix to make your AdWords optimization more effective. The next thing as a marketer you need to do is taking account of the key terms and bidding on the same.

Create a catchy ad using the phrases, but keep the budget lower than the usual. Once you are done, wait for a considerable period to reap the best results.

Don’t Dare to Ignore the Landing Page

To have a smooth take off on your pay-per-clicks, you have to focus on your landing page. Implement the best possible scripts as and when needed. Pay heed for quality and informative landing page with proper to call to action. You can rely on our digital marketing agency for this part. We promise not to disappoint you.

Weigh the Keyword of PPC

Additionally, with trial and error method you need to weigh all the used keywords. This will help you to ideate better in terms of converting and non-converting keywords. Many marketers often seem to ignore this part for time crunch. If you have the same issue, take the aid of our PPC experts to get hold of result-yielding keywords.

Keep an Eye on Campaign Setting

This is another essential criterion you need to stay hooked on. At a particular interval, you must consider all the details of your campaign setting. It gives a vivid picture of the entire conversion funnel.

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