Skip to main content

Trusted Partner to Canadian Businesses

Hear from Our Happy Clients.

I am absolutely blown away by the marketing strategy provided by Edkent! I am impressed by the consistent and cohesive messaging across all channels - social media, email marketing, website copy; you name it. A lot of thought and effort has gone into crafting a brand identity that caters to my target audience. But what makes Edkent great is its focus on creating innovative and creative ideas. Every piece of content they produce, every promotion they run, feels like it's been well thought of. Edkent understood what I wanted. I will highly recommend Edkent to everyone. Keep up the great work!

OwnerIndustrial Manufacturing company

Working with Edkent Media is such a joy ride. As a law firm, we want to ensure that we can offer help to the maximum number of people in need. Edkent has paved the way for us to meet our objectives with ease and grace. Since our partnership with them, we have witnessed a heightened level of website traffic and an increase in the number of clients thanks to their advanced Paid marketing campaigns. Working with Edkent is like a dream come true.

Vice Presidentlaw firm based in Ottawa

They surpassed our expectations and gave us more than we imagined. We have been working with Edkent Media for over two years now, and we cannot be happier. Prior to working with them, we ranked somewhere on the fourth or fifth page of the search engine results page, but now we rank in the top three of the first page. Edkent has helped us with our Organic search rankings big time, and we are witnessing an all-time high number of daily visitors!

OwnerResidential maintenance firm

Ten on ten! These guys deserve even more. They have strengthened our social media by leaps and bounds. Edkent, in two months, has managed to do what I have been trying to do for the past 3 years. Thanks to my social media, my sales inquiries have shot up through the roof, and I have Edkent to thank for this.

OwnerJewellery supplies

I am excited to share my experience with the design services of Edkent. The design that they produced for my project was outstanding. From the moment we started working together, the designers were attentive, professional, and patient in understanding my specific requirements. The team asked me questions to gain a clear insight into my idea, and they were able to translate it into visually stunning unique designs. Kudos to the team for their attention to detail and commitment to ensuring I was happy with the final product.

OwnerManufacturing Company

One of the major forms of marketing in today’s ‘digital first’ world is pay per click. Amid lots of alternatives, Google AdWords happens to be the superior channel to conduct the pay-per-click marketing. All the SMEs are nowadays using this tactic to stay ahead of their competitors.

However, a lot of marketers unknowingly spend a lot on these campaigns without knowing the tactics. Especially people who have heavily relied on Google AdWords, often end up burning their pockets due to the lack of profound knowledge.

Before you fall victim to this, unlock the killing hacks to cut down the budget of your pay per click Google AdWords.

Ready? Read on for the tips:

Make Use of the Search Query

If you want to make your pay per click campaign successful, the very first thing you need to consider is the importance of the search query. This is pretty much valid when it comes to AdWords as the search query report unearths all the nitty-gritties of keywords.

Read More

Take Account of Location and Time

Many marketers often ignore the importance of location and time. As an outcome, they tend to lose a good some of money for these ads. Precisely, if you want to get a ground locally, your business ads must cater to the users of that particular zone.

Read More

Track Your Conversions

If you fail to have the accurate tracking conversion, then you are definitely missing out something major on your AdWords campaigns. Hence, make a habit of conversion tracking to make your every penny. We are happy to help you in this regard too.

Ditch the Negative Keywords

Chuck out the negative keywords for making the ad campaigns more effective. This will provide quality and value to your internet advertising. Moreover, proper keywords will also entice the users to click more. Thus, you can better conversion rates.

Expel Every Non-Converting Keywords

Amid so many competitive and non-competitive keywords, each keyword won’t bring you conversion. Hence, you need to keep an eye on those non-converting keywords. This will help you to save a lot of money. The entire method is related with cost-per-conversion and cost-per-acquisition.

Start Segmenting the Data

Segmentation of all the required data is the key to enjoy a successful AdWords campaign. In fact, it is one of the smartest ways to spot the issues eating away all the invested money. Hitting the dashboard can help you segment and organize your data accordingly. This is a bit tedious process, however with the expert’s guidance you do away with all the complexities.

Emphasize more on Keyword Research

This has to be there on the list. No matter, how busy you are handling your business, research on quality keywords is a mandatory. Take acute account of the broad match keywords and the LSIs. Eliminate them accordingly to get hold of the best and result-yielding keywords.

Here falls the curtain!

By adopting these ways you can save a robust sum from getting wasted. Reach us to get the best advice for making your PPC booming.