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Hear from Our Happy Clients.

I am absolutely blown away by the marketing strategy provided by Edkent! I am impressed by the consistent and cohesive messaging across all channels - social media, email marketing, website copy; you name it. A lot of thought and effort has gone into crafting a brand identity that caters to my target audience. But what makes Edkent great is its focus on creating innovative and creative ideas. Every piece of content they produce, every promotion they run, feels like it's been well thought of. Edkent understood what I wanted. I will highly recommend Edkent to everyone. Keep up the great work!

OwnerIndustrial Manufacturing company

Working with Edkent Media is such a joy ride. As a law firm, we want to ensure that we can offer help to the maximum number of people in need. Edkent has paved the way for us to meet our objectives with ease and grace. Since our partnership with them, we have witnessed a heightened level of website traffic and an increase in the number of clients thanks to their advanced Paid marketing campaigns. Working with Edkent is like a dream come true.

Vice Presidentlaw firm based in Ottawa

They surpassed our expectations and gave us more than we imagined. We have been working with Edkent Media for over two years now, and we cannot be happier. Prior to working with them, we ranked somewhere on the fourth or fifth page of the search engine results page, but now we rank in the top three of the first page. Edkent has helped us with our Organic search rankings big time, and we are witnessing an all-time high number of daily visitors!

OwnerResidential maintenance firm

Ten on ten! These guys deserve even more. They have strengthened our social media by leaps and bounds. Edkent, in two months, has managed to do what I have been trying to do for the past 3 years. Thanks to my social media, my sales inquiries have shot up through the roof, and I have Edkent to thank for this.

OwnerJewellery supplies

I am excited to share my experience with the design services of Edkent. The design that they produced for my project was outstanding. From the moment we started working together, the designers were attentive, professional, and patient in understanding my specific requirements. The team asked me questions to gain a clear insight into my idea, and they were able to translate it into visually stunning unique designs. Kudos to the team for their attention to detail and commitment to ensuring I was happy with the final product.

OwnerManufacturing Company

Pay Per Click marketing or  PPC management services is one of the most reliable ways for businesses to generate leads for their brand. However, most businesses make the error of using too many keywords. Or not optimizing their landing page, and ultimately give up on their Pay Per Click campaign.

However, a successful Pay Per Click campaign is one of the quickest ways of generating leads that ensure your brand gets suitable conversions. Yet, it’s easier said than done; a successful Pay Per Click marketing scheme requires knowledge, skill, and precision.

After all, you’re not the only marketer out there going for a Pay Per Click campaign. So, imagine this: you don’t optimize your landing page and choose the wrong keywords, then Google makes you pay more for your ads. On the other hand, your peer competitor pays much less and garners more conversions. Now, that is tragic indeed.

So, today we bring to you our 5 certified tips that’ll ensure profitable ROI for your Pay Per Click campaign.

Mix Organic Search Marketing with Your Pay Per Click

SEO mixed with Pay Per Click is bound to give you suitable results when it comes to featuring your ad at the top of the SERP. A brand that has excellent SEO along with featuring a PPC management services ad easily wins the trust of customers. The reason being customers trust a website that isn’t featured at the top simply because of a paid ad. No, visitors want to know if your company genuinely is authentic.

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Keep Track

The prime advantage of a Pay Per Click operation is it allows users to track everything. Now, what most business owners miss out on is that they don’t analyze the data and find loopholes, or ways to improve the campaign. When it comes to Pay Per Click, they simply wait for potential results and when they don’t come they give up.

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Enhance Your Landing Page

When it comes to PPC campaigns, we get clients considerably lower CPC rates. How? Well, that’s because of our exceptional service and optimized landing pages. As per our experience, the trick to reducing the CPC’s is getting a good quality score on Google.

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Use Ad-Extensions and Site-Links

Site links are very beneficial to PPC management services campaigns, as they allow businesses to include numerous different calls-to-action tones in the ad copy. Instead of usual ad copy, when you add site links, you can target various audiences. Using customized copy, you can create intrigue with site links and buttons on your website.

Additionally, if your website is already SEO optimized with a proper landing page, the site links only woo potential visitors who’ll find your company reliable.

Increase Pay Per Click Budget

As mentioned above, Pay Per Click can be measured. So, if you can see that the ad campaign is offering you stable ROI, then it’s wise to increase the Pay Per Click budget.

Let’s presume you begin with a small amount. Once you start getting conversions and your monthly visits increase with guaranteed ROI, you can move to increase your Pay Per Click budget. This will boost conversions, monthly visits, and revenue.

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